World Data Lab

Where will your next customers live in 2036? World Data Lab forecasts consumer spending across 9,000 cities and 200+ categories. On 23 September we're showing what that says about store networks, site selection and category growth. 23 September, 9AM EST / 3PM CET. 45 minutes, free.

Henry Armour spent two decades leading NACS. Wolfgang Fengler spent 23 years as a World Bank lead economist. On 23 September they're discussing where retail demand moves between now and 2036, at the level of individual cities rather than national averages. Reshma Sheoraj presents the data, Thomas Bauer moderates. 45 minutes, free. Registrants get the recording and the slides.

National forecasts tell you a country is growing. They don't tell you which 40 cities to open in. World Data Lab forecasts consumer spending across 9,000 cities. On 23 September, Wolfgang Fengler and Reshma Sheoraj walk through what that means for retail expansion through 2036, joined by Henry Armour, Chairman Emeritus of NACS. 23 September, 9AM EST / 3PM CET. 45 minutes, free. Registrants get the recording and the slides.

Bengaluru is adding ~190K new Core Middle+ consumers every year (avg. 2023–2026), more than Munich, Chicago, Lagos, and Guadalajara combined (~147K). It's a reminder that the map of consumer growth doesn't follow the map of established markets. For anyone deciding where to launch, expand or invest, the question isn't just "how big is this market today?", it's "where is the next wave of consumers actually being created?" You can explore insights like this- new consumer class growth, spending power, and demographic shifts, city by city- in our World Data Intelligence demo: https://lnkd.in/eXeKC-Pf

A severe global shock could wipe out $2.2 trillion in consumer spending by 2027, roughly the size of Italy's entire economy. Our latest data, featured on Voronoi App, maps three trajectories for global consumer expenditure through 2027: baseline growth, moderate disruption, and severe shock. What does that mean for your market? Join us for our webinar tomorrow, After the Oil Shock: What's Next for Consumer Spending, to find out. Register now: https://lnkd.in/dB4P2hqn Explore the data: https://lnkd.in/dMH37Faf