Winnin

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Brands with high Share of Attention™ observe double the media ROI. Here's the data behind it. In partnership with Uncover, Winnin crossed Share of Attention™ with Marketing Mix Modeling across 24 months of real brand data in Brazil. The finding is clear: cultural relevance isn't vanity — it's the missing link between culture and business results, and it shows up directly in media efficiency. Methodology, findings, and what this means for your brand investment — full post at the link below. Whitepaper coming soon.

Your media budget is working harder for some brands than others. The difference is attention. Winnin and Uncover crossed Share of Attention™ with Marketing Mix Modeling across 24 months of real brand data in Brazil. Brands that dominate cultural attention in their category observe double the media ROI. Share of Attention™ is the missing link between culture and business results. Methodology, findings, and what this means for your brand investment — full post at the link below. Whitepaper coming soon. In partnership with Uncover, Winnin crossed Share of Attention™ with Marketing Mix Modeling across 24 months of real brand data in Brazil. The finding is clear: cultural relevance isn't vanity — it's the missing link between culture and business results, and it shows up directly in media efficiency. Methodology, findings, and what this means for your brand investment — full post at the link below. Whitepaper coming soon.

Cultural relevance and media ROI have always lived in separate conversations. This study connects them. Winnin and Uncover crossed Share of Attention™ with Marketing Mix Modeling across 24 months of real brand data in Brazil. Brands with high Share of Attention™ observe double the media ROI — proving that Share of Attention™ is the missing link between culture and business results. Methodology, findings, and what this means for your brand investment — full post at the link below. Whitepaper coming soon. Winnin and Uncover crossed Share of Attention™ with Marketing Mix Modeling across 24 months of real brand data in Brazil. Brands that dominate cultural attention in their category observe double the media ROI. Share of Attention™ is the missing link between culture and business results. Methodology, findings, and what this means for your brand investment — full post at the link below. Whitepaper coming soon. In partnership with Uncover, Winnin crossed Share of Attention™ with Marketing Mix Modeling across 24 months of real brand data in Brazil. The finding is clear: cultural relevance isn't vanity — it's the missing link between culture and business results, and it shows up directly in media efficiency. Methodology, findings, and what this means for your brand investment — full post at the link below. Whitepaper coming soon.

We analyzed 900,000 videos around the world — and the longevity market is not what you think. While budgets chase the 50+ audience, attention is happening elsewhere: women aged 25–34 lead longevity-related behaviors; retirement planning among Gen Z grew 161%; content about aging management reached 3.3 billion views in 12 months.

Cultural relevance doesn't show up on the scoreboard. But it's what separates the brands that win beyond the game from the ones that just sponsor it.