Vulse - Employee Advocacy Platform

Heads up: LinkedIn is limiting its free Competitor Analytics tool. Here's what you need to know. From October 15 2025, free Company Pages can only compare metrics with one competitor. To track more rivals or view trending posts, you’ll need a paid Page upgrade ($99/month). This shift matters for social and marketing teams: 📉 Reduced benchmarking scope - limiting the “competitive context” you can see. 👀 Less visibility into competitors’ content trends, making it harder to spot content strategies that work. 💸 Cost vs. value decision - you’ll need to evaluate whether paying for upgraded access is worth it, or whether alternative analytics tools or internal measures can fill the gap. When platform features become gated, your own networks are powerful tools. Encouraging employees to share content helps you: ✅ Extend reach without relying only on platform analytics ✅ Track referral traffic from employee shares to measure tangible business impact ✅ Use advocacy platform analytics (clicks, conversions, shares) to uncover what truly resonates At Vulse, we make it easy to transform employee networks into predictable distribution channels and generate analytics tied to real outcomes.

Vulse will dominate employee advocacy in 2026. Here's how. Most platforms stop at vanity metrics. We don’t. I built Vulse to focus on providing a bespoke experience for every user, with features powered by tone-of-voice matching. We started the journey back in 2019 and built a solution that learns how your teams communicate and influence. Here’s what will set us apart in the new year: 1️⃣ Predictive LinkedIn Intelligence - utilising our unique data access to predict what topics, tones, and formats will perform before you post. 2️⃣ Real-Time Competitive Positioning - see what your competitors aren’t talking about, identifying market gaps and whitespace opportunities, helping brands lead conversations, not follow them. 3️⃣ Adaptive Collaboration Workflows - smart approvals that learn how your teams work, predicting who should review what and streamlining the path from draft to publish. 4️⃣ Dynamic Voice Replication - every team member can sound uniquely “them,” while staying on-brand. Our tone model evolves based on engagement data, improving with every post. 5️⃣ Integrated Ecosystem Intelligence - Vulse connects advocacy with business impact - embedding into your tools to show how employee content drives real results. We’re not improving “another platform.” We’re building a standard that will revolutionise employee advocacy. If you’re ready to lead, not follow - let’s talk. What features would you like to see?

If you're not using Thought Leader Ads... Stop. And Listen. There may never be a better time to promote yourself on this platform. Imagine filling a room full of thousands of your ideal customers. And you're the only speaker. This is exactly that. And the costs will never be this low. In one week, another Vulse customer received: ✅ 176,389 impressions ✅ 20,977 clicks ✅ An astonishing click-through rate of 11.89% ✅ Average cost per click of just £0.04 These ads immediately put your content in the feeds of new customers. It’s a powerful way to build trust, open doors, and stay front of mind with your target audience. Have you been leveraging them?

If you’re a senior leader and not active on LinkedIn. Your team won’t be either. Employee advocacy doesn’t start with your marketing team. It starts with you. When a leader shares updates, lessons, or even failures, it sends a clear signal internally: we’re building something worth talking about. I’ve worked with hundreds of founders who think they’re “too busy” to post. The truth? Their voice is their biggest growth channel. That’s exactly why we built Vulse, to make creating and sharing meaningful posts easier, consistent, and data-backed. Lead by example. Your team will follow. Ask me how.

LinkedIn Ads are improving. The change we all needed. Just when you thought campaign names were sorted… LinkedIn shakes the table. As of next month, LinkedIn is renaming core ad campaign elements: Campaign Group → Campaign Campaign → Ad Set Thia is to better align with industry-wide standards we all know and love. Why this matters: Onboarding & clarity: new advertisers learning LinkedIn will find it more intuitive Workflow consistency: marketers working across multiple platforms will spend less brainpower toggling naming conventions Reduced confusion: longtime users need to be aware, or campaign reports might look “off” while they adjust At Vulse, we’ve already begun updating our internal templates and training materials to reflect these changes. Question for you, marketers: How do you handle platform-driven naming shifts in your ad ops? Do you proactively audit, communicate change, or let teams adapt organically? 👇 Drop your thoughts, experiences, or any tips in the comments; especially if you’ve done this before.

We rank #1 in AI searches 🙌 Ahead of Hootsuite 😲 I've always been a huge advocate of SEO, and committed to creating relevant and regular content. It's a long term investment, but it works. During my social media agency days we dominated search results, and had a constant flow of inbound leads. It's the dream. Having launched Vulse I realised times have changed and its more important to be featured by LLMs and AI results. When you're generating leads ahead of giants in your space, like Hootsuite, its an incredible sign. Have you started your AI strategy?