Viral Nation

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Google 🤝 Viral Nation 𝐖𝐢𝐭𝐡 𝐆𝐞𝐦𝐢𝐧𝐢, 𝐕𝐢𝐫𝐚𝐥 𝐍𝐚𝐭𝐢𝐨𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐬 𝐁𝐫𝐚𝐧𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧, 𝐬𝐜𝐚𝐧𝐧𝐢𝐧𝐠 15 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐕𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐣𝐮𝐬𝐭 48 𝐡𝐨𝐮𝐫𝐬 Please to announce our latest partnership with Google Cloud. Two years ago, Viral Nation faced a critical issue: Analyzing historical Social Video posts to identify Creator content that didn't properly align with brand standards took too much time. The quality of customer insights is paramount to Viral Nation's data infrastructure and to each one of our award winning campaigns, but we were having trouble keeping up with our growing customer base. Enter Google. In very factor we looked at, Google Cloud was the most competitive option for us to scale our Secure technology on Gemini rails. At Viral Nation our goal is to empower Brands to scale fearlessly with Social and Influencer, and reduce those "Brand Safety panic attacks" so many marketers have grown accustomed to. Massive #thanks to Alison Wagonfeld Justin Holzwarth Karina R. Nicolas Doyen Alice de Vries Kathryn Easter 🎯 Read the full case study here: 𝐂𝐥𝐨𝐮𝐝.𝐆𝐨𝐨𝐠𝐥𝐞.𝐂𝐨𝐦/𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬/𝐕𝐢𝐫𝐚𝐥𝐍𝐚𝐭𝐢𝐨𝐧 #InfluencerMarketing #BrandSafety #AI #CloudComputing #DigitalTransformation #CreatorEconomy

𝐓𝐡𝐢𝐫𝐭𝐲 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐨𝐫 𝐥𝐞𝐬𝐬… should not be how long it takes to vet Brand Safety for a Creator. That’s barely enough time to skim a few posts, let alone assess brand safety, historical behavior, sentiment patterns, brand suitability, keywords, and many other risk signals. Yet, according to our recent EMARKETER + Viral Nation survey of 117 U.S. marketers, more than half spend 30 minutes or less vetting a single influencer. Even more troubling: 22% of marketers say they only vet up to 25% of a creator’s content, and 18% admit they don’t even know how much of it they review. This is where brands get into trouble. Not because creators are risky by nature. Because the process around them has not kept pace with the scale of the work. As more brands ramp up creator partnerships (with 86% of U.S. marketers planning to use influencers in 2025), the stakes climb with them. A single misalignment, a missed red flag, or one “I didn’t know they posted that…” moment can wipe out millions in brand equity overnight. Reputation isn’t just fragile, it’s algorithmically amplified. The truth is simple: Brands aren’t just partnering with creators. They’re partnering with every post the creator has ever made, might make, and will be held accountable for. Its always a good moment to remind ourselves - The Internet Never Forgets. A massive thank you to the team at EMARKETER for allowing me to share my thoughts on this topic. CC Matthias Braun Jasmine Enberg Michelle Lakov Aaron St.George Jonathan Tam Aaron Kern Courtney E. Varela, MLIS Max Willens Paul Verna Jenna Snyder Haley Cox Danielle Drolet Suzy Davidkhanian Juliette Sander Grace Broadbent Minda Smiley Daniel Konstantinovic Elyse Greenberg Marisa Jones Jeremy Goldman Emmy Liederman Elizabeth O'Connor Marissa Coslov Alice de Vries Joe Gagliese Mathew Micheli Terri Schriver Hannah C. Kathryn Easter Lui de Armas Abigail Olshavsky Megan (Douglas) Tarkey Kevin Longo Andrew Jarvie Nick Sylvia Angela Min Nicole Gonzalez #ViralNation #eMarketer #BrandSafety #Creator #Influencer

Last year, one influencer post cost a global brand millions. A single overlooked red flag spiraled into negative headlines, lost trust, and a campaign that had to be pulled overnight. The truth? Most marketers still rely on manual influencer vetting. They spend less than 30 minutes reviewing each creator. It is no surprise that risks slip through. That is why we built Secure. An AI-powered influencer vetting platform that does not just skim profiles. It dives deep. From videos and transcripts to images and OCR-powered text analysis, Secure reviews content history 7x faster than manual teams, spotting red flags before they ever reach your audience. With Secure, your brand can: ✅Protect campaigns at scale by vetting thousands of influencers at once. ✅Replace guesswork with AI accuracy to catch risks human teams miss. ✅Prevent reputation damage before it becomes tomorrow’s headline. Reputation damage happens fast. Secure protects your brand faster.

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