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Compare *this* to a dry corporate video. Which would YOU remember more? See our ads for Act! and more at → funB2Bads.com 📽💛

funB2Bads.com | Watch how Loxo stays memorable to win. We make doing this look easy.

funB2Bads.com | Watch how Ubiquity stays memorable to win. We make doing this look easy.

🪨📄✂️ It’s time to go down the funnel with Elizabeth Lancaster, Head of Design at Turingon, Inc., in this episode of Video Brothers #RockPaperFunnel. Liz didn’t fall into marketing, she painted her way into it: An oil painter turned creative strategist, she’s now bringing color and humanity to one of the grayest industries out there: government contracting. At Turingon, she’s helping teams write proposals that don’t feel like punishment: using AI to make work faster, smarter, and more human. Her secret? Listening more than selling, and designing with empathy at absolutely. every. turn. Watch the full episode here and drop a comment if: ➡️ You’ve got a Q for Liz ➡️ You know a B2B leader bold enough to face the funnel Stay sharp. Stay weird. And above all… stay memorable. Follow RockPaperFunnel.com for more. Made with ❤️💛💙 by Video Brothers

💥 Let’s talk about Video BrothersAd Suites. Because this is where memorability is engineered... not hoped for. If your marketing feels like it’s working hard but not sticking? It’s probably missing an Ad Suite as part of your GTM strategy. The good news? We built this company to solve that pain ^. An Ad Suite is a full-funnel awareness system that makes your entire marketing engine work better... from paid social to sales calls. Down-funnel marketing only works when your ICP already knows the pain you solve for. In fact, testimonials and product explainers like what Testimonial Hero and Product Hype make do even better when audiences arrive at this content _aware_ and excited to learn more. People don’t buy features. They buy outcomes. Period. Pain + Solution + Outcome + Fun = Memorable. 🎬 What’s inside an Ad Suite? Teaser Ad (15s): grabs attention by bringing the ICP’s pain to life... fun, fast, and uncomfortably relatable. Hero Ad (30s): delivers the “aha” moment... the problem, the solution, and the emotional payoff. Follow-Up Ad (15s): shows the transformation. Paints the dream. People buy that version of themselves. Reminder Ads (6-15s x2): poke the pain again and invite action... a demo, call, assessment, whatever the next step is. Photo Library: extends the world visually across landing pages, email banners, OOH, trade shows, and sales decks. It’s not just ads — it’s a spine for your brand narrative. Each layer builds recognition, empathy, and trust so everything downstream performs better. 📡 Where it thrives: Social, CTV, tradeshows, out-of-home, email, sales enablement — anywhere your brand breathes. When your audience already knows why you exist, your mid- and bottom-funnel content suddenly becomes a sledgehammer. Because in B2B, if your audience doesn’t remember you, it doesn’t matter how good your targeting is or how much money you throw into the woodchipper. Visit funB2Bads.com ❤️💛💙 Because B2BisBoring.com - and that’s exactly why we exist.

Compare *this* to a dry corporate video. Which would YOU remember more? See our ads for DevSquad and more at → funB2Bads.com 📽💛