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One-third of European shoppers would switch retailers for better AI features. That number belongs in a revenue forecast, not a UX report. New research from World Retail Congress and Vercel shows the shift: AI now decides where customers shop. Most retailers still fund it like a nice-to-have feature. The retailers who invest in the right foundations today will own discovery and loyalty for the next decade. The report breaks down what that investment looks like. Download it below.

Nearly half of European shoppers would switch retailers for better AI tools. That number belongs in a revenue forecast, not a UX report. New research from World Retail Congress and Vercel shows the shift: AI now decides where customers shop. Most retailers still fund it like a nice-to-have feature. The retailers who invest in the right foundations today will own discovery and loyalty for the next decade. The report breaks down what that investment looks like. Download it below.

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