Valimail

Consumer inboxes are crowded. Retailers send holiday promos, order confirmations, newsletters, the list goes on. But phishing attacks mimic all of that. So how do you make your emails stand out before someone even reads the subject line? That’s where BIMI (Brand Indicators for Message Identification) comes in. Key wins with BIMI: - Last year, 40% of retail brands adopted BIMI. - Retail emails with BIMI logos see up to 20% higher open rates. - It helps visually authenticate your messages, distinguishing the real from the fake. With the holidays approaching, BIMI isn’t just a nice-to-have. It’s a fast way to lift engagement while signaling to customers: this is safe, this is us. When your emails are instantly recognizable, you earn trust before the click. And in retail, trust = opens, conversions, and long-term loyalty. Learn more in our latest retail report: https://lnkd.in/g2KgkbdS

Attackers impersonate retail brands every day. Valimail's blog breaks down common spoof patterns and how DMARC stops them before shoppers ever see a phish. See adoption trends, what leaders do differently, and the exact steps to close gaps fast. Make your domain a hard target and keep trust high with every send.

Multiple platforms. Seasonal hires. International domains. Legacy tools. Valimail's blog tackles retail complexity with a clear checklist that ties marketing and IT together. Automate sender discovery. Standardize authorization. Monitor continuously. Build an incident playbook before peak season hits. Fewer surprises. More inbox wins.

Shoppers trust what lands in the inbox. Attackers know it. See how retail teams lock down SPF, DKIM, and DMARC to stop brand spoofing, protect revenue, and keep receipts, password resets, and promos delivered. Get a zero fluff guide to inventory senders, move from p=none to p=reject with confidence, and avoid peak season mishaps. Read the blog for the playbook your marketing and security teams can run together.

Mailbox rules got tougher. If they all flipped the switch today, millions of retail messages would miss the inbox. The blog shows what to fix first so confirmations, receipts, and campaigns keep landing. - Map every sender - Align SPF and DKIM - Enforce DMARC the safe way - Practical steps, real risks, and a plan you can start this week.

Over 3 million retail emails a day could be blocked by mailbox providers (Gmail, Yahoo, MSFT) under their new sender requirements. That’s not a hypothetical; it’s a wake-up call. Retailers rely heavily on email to drive transactions and engagement. But many still haven’t adopted authentication policies that meet modern standards, especially when it comes to DMARC enforcement. The stakes are high: Shipping notifications, order confirmations, password resets - these aren’t optional messages. If they're unauthenticated or misconfigured, inbox providers may start rejecting them. Mailbox Provider requirements are clear: - Authenticate your domain (SPF, DKIM, and DMARC) - Enforce a DMARC policy - Monitor it continuously It’s not about compliance for compliance’s sake. It’s about deliverability, trust, and protecting customers from AI-enhanced phishing that looks more convincing every day. Retailers that get ahead of this will secure their brand, and they’ll ensure their most critical messages actually reach the inbox. Get the latest info in Valimail’s retail report: https://lnkd.in/gGKJKQNn