UXtweak®

New to UXtweak, or curious what it can do for your research? 🐝 Join our customer success lead for a live workshop & UXtweak demo, where YOU choose what we explore. 📆 Date: October 15, 2026 🕔 Time: 12:00 p.m. EST / 6:00 p.m. CET / 9:00 a.m. PST What we'll cover: - A quick introduction to UXtweak and how it fits into your UX research workflow - A tour of the main tools: usability testing, interviews, card sorting, tree testing, surveys, and more - A live, step-by-step study setup of the study of your choice, so you can see exactly how a study goes from idea to launch - Open Q&A: bring your questions and we'll answer them on the spot Sign up below and see you there!

Meet us at uxcon vienna! 🎤 This week our senior UX Researcher Petra Rajkov will be taking the stage to share a talk with the uxcon crowd. You'll find the team at our booth all conference long — come by to chat about UX research, product, or anything in between 🐝 Stop by to say hello, and get the little gifts we've prepared for you! See you at uxcon!

Next week I'll be speaking at uxcon vienna - Europe's friendliest conference for UX Research & Design 🎉 Excited, humbled, and a little stressed out, all at once (as one does before speaking 😅). I'll have a session on AI trends in UXR, and the fun part - I'm letting the audience pick which of 3 papers we dive into on the day (using my Slido background) - AI follow up questions in usability testing, chatbot vs AI avatar in surveys, or meta analysis on Synthetic participants. 👀 But honestly, what I'm looking forward to most is everything else happening there - tons of great talks and workshops run by inspiring UX leaders, and I already have a list of sessions I don't want to miss - such as UX for social good: Lessons from rural Japan by Maxwell Forrest or The new makers by James Lang. It's also just a great chance to meet other researchers and designers and swap notes. And I won't be there alone - my UXtweak® team will be at our booth too, so if you're around, come find us and say hi! ➡️ Still don't have a ticket? A few in-person passes are still up for grabs, and online tickets are always open.

RSVP for our upcoming webinar with Thomas Stokes: How to Measure the ROI of #UXResearch in the Age of AI ⬇️ 📆 Date: June 25, 2026 🕔 Time: 12:00 p.m. EST / 6:00 p.m. CET / 9:00 a.m. PST Proving the value of UX research has never been more critical than in the age of AI. This session cuts through the complexity of ROI calculations and shows you how to make a compelling financial case for your research, even as AI reshapes the field. What we'll cover: - Turning research outcomes into business metrics - How to make a compelling financial case for your research - How AI is shifting the cost and value of UX research Make sure to sign up even if you can't make it live - we'll send you the recording🐝

Recap (3/3): Research highlights. We validated validation, explored the potential and risks of AI, dug deep into established UX practices, and more. Research is an integral part of UXtweak®’s vision, not just for the future of our business but for the UX field itself. Here’s a summary of articles published by UXtweak Research in scientific journals: ⬣ Card Sorting with Fewer Cards and the Same Mental Models? A Reexamination of an Established Practice We took a look at the method that allows measuring mental grouping of many items by randomly distributing a smaller subset among individuals. As it turns out, results differ from standard card sorting. ⬣ Validation of information architecture: Cross-methodological comparison of tree testing variants and prototype user testing Tree tests are used to test information architecture (IA). However, every tree testing tool differs slightly in the navigation elements it uses, which can affect results. In this study, we validated the validation. ⬣ Is usability testing valid with prototypes where clickable hotspots are highlighted upon misclick? Prototyping tools can highlight clickable elements during testing, raising the concern of leading. We demonstrated that the feature changes participant behavior, discussing the methodological implications. ⬣ Democratizing eye-tracking? Appearance-based gaze estimation with improved attention branch We developed a state-of-the-art neural network model for webcam-driven gaze tracking. We also rigorously examined its limitations, which are shared by similar approaches. ⬣ User modeling for detecting faking-good intent in online personality questionnaires in the wild based on mouse dynamics Mouse dynamics are a valuable source of user behavior data, produced constantly on desktop. We used them to predict when the subject is faking in an online personality questionnaire. ⬣ Can behavioral features reveal lying in an online personality questionnaire? The impact of mouse dynamics and speech We studied the utility of speech patterns for enhancing the accuracy of faking prediction. We have also begun publishing our research as preprints on arXiv, allowing you to sneak a peek at what is currently undergoing peer review. Topics of our upcoming articles: ⬣ Systematic Literature Review of Automation and Artificial Intelligence in Usability Issue Detection ⬣ Card Sorting Simulator: Augmenting Design of Logical Information Architectures with Large Language Models ⬣ Talking Surveys: How Photorealistic Embodied Conversational Agents Shape Response Quality, Engagement, and Satisfaction I’ve also been spreading awareness of findings here. Additionally, my article “Human-Centered Design Through AI-Assisted Usability Testing: Reality Or Fiction?” was published in Smashing Magazine. Heading into 2026, there is more coming—including new studies and a comprehensive literature review on LLM-generated synthetic research data. Looking forward to another insightful year!

The 3 pillars I am betting my company on (or how we're building a UX research platform differently) But first, I want to thank our customers for the trust, feedback, and challenges you bring. None of this happens without you trusting us with your research. Building UXtweak®, I focus on three key pillars that shape the long-term direction of the product and the company. And I also believe they're what make us different from other research platforms. 1. End to end UX research platform Covering the entire UX research cycle –from early concept validation to testing live products. Not just collecting data on user attitudes and behavior, but analyzing it in depth and creating a central place where researchers can systematically store, share, and reuse insights from UX research. And where AI assistance will help automate routine tasks, speed up and improve the work of researchers, not replace judgment. 2. Hands on support, that understands UX research Tools don’t improve research quality on their own, people do. That’s why our customer success team includes actual UX researchers who understand both the platform and the challenges teams face. Allowing us to stand out with personal, professional, and quick support that helps our clients do better and more effective UX research, not just use the platform. 3. Expertise and active contribution to the field We are actively creating and sharing knowledge with the UX community and contribute to moving the field forward — through publications in peer-reviewed journals on UX methods, educational work, and ongoing community initiatives such as monthly expert sessions, the UX Research Geeks podcast, Women in UX interviews, community-driven industry reports, and practical articles and videos. With UXtweak, we are building a service that doesn't just scratch the surface of UX metrics, but brings a deeper understanding of users and new insights and ways to work with UX research. With 2025 coming to a close, I've been reflecting on how these principles showed up this year, the wins, the gaps, and what's next. Over the next few posts, I'll share: ⬣ Platform updates - what we launched to support our users and what’s coming in 2026: https://lnkd.in/dHbf3Z7G ⬣ Research we published and what we learned - our studies focusing on research methodology and the intersection of AI and UX: https://lnkd.in/dAi_rhrb ⬣ Community and partnership highlights - sessions I personally enjoyed the most and notable collaborations: https://lnkd.in/d4_xs94h And finally, thank you to the hardworking team building UXtweak with me every day. Here’s to 2026 🥂