UserTesting by Auros

AI is changing what research teams need to evaluate. Download the guide to learn how AI Relationship Quality measures five elements that shape how people relate to an AI experience: understanding, trust, control, outcome, and affinity.

AI is a car doing 100 miles an hour down a multi-lane highway. I want my research team in the navigator seat, helping us see where we're going and when the road ahead needs more caution. Leaders have a seat in that car too. Knowing when research should guide a decision is part of the job. I wrote about it in my first piece for Fast Company. I'd love to talk to you if you're working through the same questions. https://lnkd.in/eWf2sNny

Analytics tell you what people did. Watching them tell you why changes everything. That's the idea behind Auros (formerly UserTesting): putting real human intelligence behind every product, marketing and AI decision. As AI makes building faster, the hardest question is "what should we build?" Our 7M+ person network is how teams find out. Great read from Phil Wainewright with diginomica on our rebrand and where we're headed: https://lnkd.in/g-67CKxv #Auros #HumanIntelligence #AI

Every design decision is only as strong as the evidence behind it. The right research platform turns scattered feedback into insight your team can act on with confidence. Learn how to evaluate for speed, scale, and trust before you choose.

Conversion goals get missed when different teams are optimizing for different goals. See how top teams align every function around the same conversion metric.

A prototype that looks polished is not the same as a prototype that works. Get the guide to learn how design teams validate with real users before development and reduce redesign risk.