Urban Science

Complex automotive market data is more valuable when it leads to clearer decisions. Today, Urban Science announced the launch of interpretive intelligence, a foundational pillar of SciAI that translates complex data and analytics into clear, plain-language insights delivered through Compass Insight and Compass Chat. Interpretive intelligence helps automotive decision-makers understand what’s happening in their business and why by surfacing key takeaways, answering questions on demand and enabling deeper exploration through natural conversation. MarketView is the first Urban Science solution to offer the capability, with additional deployments planned across our portfolio in 2026 and beyond. Learn more: https://bit.ly/3UF86U3

When terminology varies across markets, OEMs lose the ability to compare performance using a consistent set of metrics. Without standardized definitions and measurements, OEMs can struggle to identify performance differences, prioritize opportunities and determine where network changes can have the greatest impact. Our latest article explores the metrics dilemma facing OEMs. Read below: https://bit.ly/4d3tN6p

Artificial intelligence is only as valuable as the data and methodologies behind it. SciAI is our science-driven approach to AI, bringing together the predictive, interpretive and prescriptive intelligence that's already embedded across our solutions. Together, these three forms of intelligence help automakers, dealers and AdTech firms: 🔘 Anticipate what comes next with predictive intelligence. 🔘 Better understand business performance with interpretive intelligence. 🔘 Take informed action with prescriptive intelligence. Grounded in our proven scientific methodologies, unrivaled daily industry sales data and decades of automotive expertise, SciAI helps our clients move from insight to action. Learn more about SciAI at our website.

AI continues to become a bigger part of the dealership sales process, from lead response to customer follow-up. But stronger automation only creates stronger outcomes when it’s connected to the right people, processes and data. In our recent podcast with Better Car People, Urban Scientist Elisabeth (Betsy) Marietti, solution manager: direct-to-dealer strategy & enablement, discusses how dealers can use AI to support sales teams, strengthen customer handoffs and improve communication across the buying journey. The episode also explores how daily defection intelligence can help dealers reduce time wasted on lost leads , identify where shoppers are lost and create more relevant opportunities to reconnect. 👂Learn how the right insights can help AI support better customer relationships and stronger sales processes at the right moments. https://bit.ly/4cR2yMh

Less than a year after the end of federal EV tax credit in the U.S., a nuanced picture of the EV market is emerging. Our analysis of month-to-month vehicle sales found EV sales are outpacing the broader retail market in many states. However, this demand for alternative powertrains is becoming increasingly localized. In our latest article, we unpack how OEMs and dealers can use market-level demand signals to identify and respond to pockets of EV opportunity. https://bit.ly/3ULJn0g

Market studies don’t fail because of methodology. They fail when scale outpaces the systems designed to manage them. In our recent case study, one multi-brand OEM accumulated more than 35 years of market studies across disconnected teams and tools, creating thousands of recommendations with no unified structure. NetworkDynamics™ centralizes the market study lifecycle into a single governed workflow that connects planning, execution and approval in one system. Without a consolidated structure, market intelligence doesn’t translate into action. Explore NetworkDynamics and the case study here: https://lnkd.in/eAQx2RP3/?utm_campaign=OEM-NetworkPlanner%2526Dynamics2026&utm_source=linkedin&utm_medium=paid&utm_id=835212926&hsa_acc=514364253&hsa_cam=835212926&hsa_grp=869682086&hsa_ad=1582021806&hsa_net=linkedin&hsa_ver=3