Upside Creative Solutions

What if packaging dressed up for Halloween too ? 🖤 For this Halloween edition, we worked with Ysl Beauty and Agence Drôlement Nécessaire to develop a gift box with an unexpected material at its centre : black faux fur. The idea was to create a packaging concept we had not seen elsewhere, while staying true to YSL’s visual codes. One of the main development challenges was finding the right fur density to achieve the volume, texture and overall look imagined in the original creative concept. The result is a box dressed in black for Halloween, transforming a familiar YSL aesthetic through a completely different tactile experience. Thank you to ADN for the creative concept. #UpsideCreative

What if packaging could demonstrate the product itself ? 👀 For SEPHORA, we developed a beauty vanity-inspired box in collaboration with Agence Drôlement Nécessaire, designed to showcase a tubing mascara. The key feature is a card we also produced using Wait & See Ink, a water-reveal ink. When water is applied, the card reveals the result of a mascara designed to be removed with water in a single motion. The packaging extends this experience through its structure. Made entirely from cardboard and covered in silver paper with a contrasting red interior, the box features an upper section housing the interactive card and a smartphone lens, while a drawer holds the makeup products. The challenge was to translate a product innovation into a tangible experience, bringing together packaging design and a specific printing technique. #UpsideCreative

No magnets. A custom-designed closing mechanism. 👀 For the launch of Valentino Vendetta fragrances, one of the technical challenges was to develop a wooden box with a window-style opening, without using magnets. Working alongside Point de Chute agency, our teams developed a closing system specifically for this project. 👉🏼 A friction-fit system between the double walls, combined with additional tabs, holds the doors closed. This solution required the opening mechanism to be considered from the design stage, rather than simply adding a conventional fastening system. The result is a bespoke technical solution developed to bring Valentino's creative vision to life. #UpsideCreative

A visual identity is designed. But how do you reproduce every detail on paper ? 🤔 For Dalloyau's new shopping bags, the challenge was to translate the brand's graphic identity into print, while preserving the precision of its details. Working directly with DALLOYAU and its agency, our teams advised on paper selection and printing techniques. Each decision was guided by the desired finish and the requirements of the design. Particular attention was given to reproducing the finer details of the artwork. The hot stamping also required careful development to achieve the level of precision expected by the client. A project where paper, printing and finishing techniques all contribute to expressing Dalloyau's new visual identity. #UpsideCreative

Some packaging is designed to be opened. Others are designed to be experienced. 👀 Developed for Valentino in collaboration with Point de Chute agency, this VIP wooden box showcases two Valentino Vendetta fragrances through a carefully orchestrated reveal. The first detail catches the eye : a white V with a grained texture, contrasting with the smooth black finish of the box. Then comes the opening. A push button reveals both fragrances, nestled in a red velvet insert with gold hot stamping. The drawer operates through a push mechanism developed specifically for this project. And the experience continues. A camera housed inside the drawer captures the moment of discovery. From the contrast of textures to the opening mechanism, every detail was considered to make the experience as memorable as the fragrances themselves. #UpsideCreative

Our creative studio went looking for inspiration beyond the packaging industry. 👀 Last week, our team visited Les rendez-vous de la matière by FORMÆ at Le Carreau du Temple in Paris, an event dedicated to innovative materials, craftsmanship, architecture and design. Textures, finishes, manufacturing techniques and new material applications: plenty to explore, question and bring back to the studio. Material sourcing is an essential part of our creative process. We look beyond packaging to identify new possibilities, then explore how they could translate into premium boxes, inserts or decorative details, while considering their technical feasibility. A few glimpses of what caught our creative team's eye. ✨ #UpsideCreative