UpHouse

Big news from UpHouse! AiEO, the AI Engine Optimization Agency, has officially launched. AI is reshaping how people search. Instead of scrolling through links, audiences are going straight to tools like ChatGPT and Google AI Overviews for answers. AiEO helps organizations appear in AI-generated answers, the places where decisions are increasingly being made. As a strategic expansion of the UpHouse brand, AiEO extends our commitment to creativity and clear storytelling into the AI era, helping brands build real authority, not just rankings. AiEO is built to create signal, not noise: visibility, accuracy and trust for purposeful organizations navigating a changing digital landscape. This launch builds on eight years of UpHouse growth and impact helping brands navigate modern marketing. It reflects our commitment to helping organizations show up with clarity and confidence in a changing world. Read more about AiEO here: https://aieo.agency/

51% said yes. 49% said no. We asked 500 2SLGBTQ+ people whether brand Pride marketing actually addresses real community issues. The room was split almost perfectly in half. At UpHouse, we love showing up for the community. But we wanted to know if we were actually getting it right. We commissioned real research into how the 2SLGBTQ+ community experiences Pride marketing. We surveyed 500 community members across Canada and the US, gathered and analyzed in partnership with Mat Meir Consulting, a Queer-owned-and-operated research firm. Because "nothing about us without us" has to mean something in practice, not just in principle. That near-even split was the finding that stayed with us. It tells you something uncomfortable: the same campaign, from the same brand, can land as genuine progress for half the community and as exploitation for the other half. That's the complexity most brands aren't equipped to navigate. And it matters more now, in a year when so many have quietly retreated from their DEI commitments. 🔗 In this article, we share what we found and what it means for brands trying to do this well. Huge thanks to the brilliant people who helped bring this research to life: Mat Meir, Celia Sandhya Daniels at Rebekon Consulting LLC, Cal Campos (they/them) of Calvin Campos Media, and TJ Chernick at the IGLTA Foundation. And to the Canadian Queer Chamber of Commerce (CQCC), a community we're proud to be certified with and to learn from every day. #PrideMarketing #InclusiveMarketing #2SLGBTQ #MarketingStrategy #DEI #BrandMarketing

Trades careers have a branding problem. Despite the growing need for tradespeople across Canada and the rewarding roles found within the industry, the general view of a career in trades is as a “plan B”. Changing this perception starts with letting go of tired narratives and outdated communication, and instead, sharing real stories from real people about their experiences. We’ve put together a few tips to help you flip the script on trades marketing. 🔗 Read the full article below

The complex nature of renewable energy can make it feel unnaproachable to audiences — loaded with jargon, endless acronyms and technical talk. We’ve put together a step by step guide to help bring your audience into your energy story and make it feel accessible and relatable. 🔗 Read the article:

Tourism leaders: bigger influencer budgets aren't always the answer! The most successful destination campaigns start with something much simpler: a story people will love to tell. From choosing the right creators to designing experiences visitors naturally share, we break down the ingredients that turn campaigns into conversations. Because the best destination marketing doesn't feel like marketing at all. 🔗 Read the article:

You built the business. You've earned loyal customers. So why does it still feel like everyone else is getting the attention? For family-run and private businesses, the challenge isn't doing great work. It's making sure the right people hear about it. We've put together this guide to help business owners cultivate: ✨ Meaningful visibility ✨ Long-term reputation building ✨ Authentic storytelling ✨ And results that actually matter Because being the best-kept secret in town isn't a growth strategy. 🔗 Read the full article: