Unmuted | B2B SaaS Marketing

Golf and AI talk? Yes, please! On Thursday, September 17, Unmuted and Bluebird are co-hosting an evening for senior B2B marketing leaders that mixes AI talk with golf, pizza, and drinks. One marketing leader will open up their actual AI setup: what tools and automations they use, what's worked, what hasn't, and what they're still figuring out. After than, everyone heads tot the course. We're keeping this small on purpose, so spots are limited. Request your invite here: https://lnkd.in/e7-MySY9

We're joining forces with Bluebird to host an evening for senior marketing leaders. Come join us on Thursday, 17 September, for an evening of AI talk with golf, pizza and drinks! There'll be a marketing leader opening up about their actual AI setup: what tools and automations they use, what's worked, what hasn't and what they're still figuring out. After that, everyone heads to the course. Six gold bays for an hour and a half so you get plenty of time to keep the conversation going. 🗺️ Birdies Amsterdam 📆 17th of September 🕒 17:00 - 20:00 We're keeping this small to a curated group of marketing leaders and senior ICs at tech companies. If you fit that box, have a look: https://lnkd.in/ePiWvvfP

You don't need another hot AI take. You need a mulligan ⛳️ A low-pressure, informal way to talk and learn about AI. Which is exactly what we're giving to marketing leaders & senior individual contributors at fast-growing tech companies. Let’s share experiences while playing golf! What? → Golf, pizza, drinks, and AI talk Where? → Club Birdies, Amsterdam When? → Thursday, September 17th Who? → Hosted by Unmuted | B2B SaaS Marketing & Bluebird Sign up via ai-mulligan[dot]com 🏌️♂️ p.s. not sure about the event yet? Check out the website to improve your swing anyway.

There’s a weird amount of pretending happening in AI x GTM right now. I keep reading about: • Campaigns that deliver 10x pipeline • Humans who are being replaced • Revenue growth on autopilot It all sounds great from an investor POV, simply because they signal “more with less”. But don’t let the buzzwordy statements fool you. They are rarely true. It’s a tough market out there. The barrier to entry got lower thanks to AI software development. More players are fighting for the same attention. The minute a “growth hack” is being discussed on social media it stops working. Media costs are rising fast, while channels tend to yield fewer results every year. These things are uncomfortable. But they’re part of reality. Oftentimes, people find courage in pretending they know it all. Please don’t let that make you insecure. -- The video below was my second attempt. Which coincidentally aligns with our event taking place next week: The AI Mulligan https://lnkd.in/esynseKb

Most marketing teams use AI for efficiency. To do the same old work faster. I think the more interesting opportunity is originality. But being original is difficult when you've been operating in a certain way. ✗ The same team ✗ The same goals ✗ The same MarTech It's not easy. Coming up with something truly unique requires the freedom to think for yourself. That level of freedom rarely exists among marketing teams who are pressured by targets. Once you get to that point, AI becomes an enabler. Your imagination becomes the only thing holding back what's possible. That's what we want to explore at 𝗧𝗵𝗲 𝗔𝗜 𝗠𝘂𝗹𝗹𝗶𝗴𝗮𝗻 A small group of marketing leaders, starting with a blank canvas: "If AI had been there from day one, what would you rebuild?" 🗺️ Birdies Amsterdam 📆 17th of September 🕒 17:00 - 20:00 Six digital golf bays, pizza and drinks. Plus assumptions worth challenging. Think you'll make the cut? Apply for a spot. PS - Check out the game we made on the landing page ⛳️

Event alert! AI talk + golf + pizza + drinks = 🤖⛳️🍕🍻 Next week Thursday, we're co-hosting an event with Bluebird that you do not want to miss. This will be an evening meant for senior marketing leaders, and we'd love for you to join. One marketing leader will open up about their current AI setup: → What tools they use → Which automations they depend on → What has worked so far → What, sadly, hasn't → What they're still figuring out right now After this chat, we've organized 6 golf bays for an hour and a half, so you can keep the convo going, chat shop and network while you're all teeing off 🏌🏻♂️ Here's what you need to know: 📅 Thursday, 17 September 🕙 17:15 - 20:00 📍 Club Birdies, Pilotenstraat 41, Amsterdam Schedule: 17:15 - Arrival, pizza, and AI talk 18:00 - Golf and informal discussion 19:30 - Drinks and network -- Mucho importante, by the way! 👇 This is a curated group of marketing leaders and senior ICs from fast-growing (seed to Series B) tech companies. Not a "sign up and you're in" type of event. And spots are going quickly, so head on over to the following link, play the mini game while you’re at it, and request your invite: https://lnkd.in/ejBMBbCy What are you waiting for??? p.s. sadly I won't be able to make it myself, but don't let that stop you from signing up 😘