Universal Ads

What happens when streaming TV meets social media ads? 🤝 We’re diving into our new Beyond the Scroll report to uncover how emerging brands can build brand recognition, website traffic, and purchase intent by pairing social with streaming. Read the full report here: https://lnkd.in/ebWhyczG

Launch your first Universal Ads campaign in 3 easy steps! 🚀 Creating TV ads should feel as simple as running paid social—and now it does. Powered by Comcast, our self-serve, no-fees platform lets you create and launch campaigns in minutes, reaching new, qualified audiences across premium publishers with power and precision. Ready to make your brand shine on the big screen? Get started today at https://lnkd.in/eDXJWGaj

Your customers are streaming, scrolling, and shopping all at the same time, and it starts with TV. Discover why CTV is a must-have in your ad strategy in our latest edition of The TV Takeoff.👇

Milk Makeup was built on social. But some things just hit different on TV. ✨ With a product this visual, TV gave Milk Makeup more room to show off the texture, color, shimmer, and transformations that make the brand stand out, while testing creative and learning what audiences responded to. The impact lasted beyond the campaign, too, including a 5.1% lift at Sephora. ❤️ Because TV isn’t just about getting seen. It can help drive action. Read the full case study here: https://lnkd.in/eeW4VVXY 🎥: Zanna Roberts Rassi

Milk Makeup had already mastered social. Then they turned on TV. The result? 👉 New customer reach beyond their existing digital audiences and sales lift across Sephora, Amazon, and owned channels. That's because TV isn't competing with your paid social strategy. It's helping it perform better. Read the full case study here: https://lnkd.in/eeW4VVXY

Most marketers still think TV ads are only for brands with big budgets. But Neuro, a brand that exploded on TikTok Shop, ran a TV test that paid back $2.61 for every dollar spent. Universal Ads makes TV work more like paid social: self-serve, measurable, and built for modern brands. 🎥: Brian Blum