Unify

After analyzing 100s of top-performing outbound teams, we found 12 deliverability tactics they all use to make sure their sequences land in the inbox: Sequence Copy Tips 1. Keep Sequences Short: Cap your sequences at four emails. The best structure is two new email threads and two follow-ups. Anything more risks hurting your domain and overwhelming the recipient. 2. Alternate Between Threads and Replies: Use the first two emails to try distinct value props. Then follow up twice in the same thread. This combo balances personalization with persistence. 3. Short, Clean Subject Lines: Subject lines should be five words or fewer. No “quick questionˮ or “just checking in.ˮ Instead, personalize by company, industry, or job title. 4. Add Social Proof: Let your customers speak for you. One-sentence case study blurbs (e.g., “We helped Acme increase conversion 3x.ˮ) go a long way. 5. Use Snippets, Not Fluff: Personalize emails using role, pain, or trigger-based snippets. You don't need a fully custom email, just one line that proves relevance. 6. Under 100 Words Wins: Attention spans are short. Get to the point in 3-4 sentences and focus on the “why nowˮ and the outcome you drive. 7. End with a Clear Ask: Always close with one clear CTA, whether it's reply, intro, forward, or book. Avoid vague closes like “let me know if…ˮ that invite ghosting. Deliverability Tips 8. Use 1–2 Links Max: Stick to one link in the body and one in the signature (if needed). Avoid link tracking unless your domain is fully authenticated. 9. Match Your Domains: All links in your email should match your sender domain and use HTTPS. Avoid redirects or third-party URL shorteners unless they're custom. 10. Vary Your Subject Lines: Subject line repetition is an instant flag. Use dynamic variables to vary by persona or company, or test 2-3 templates in parallel. 11. Clean Your Lists: Sending to bounced or inactive emails destroys your sender reputation. Run list cleaning weekly, especially if you're adding net new leads often. 12. Avoid Sending Spikes: Don't blast 1000 emails from one inbox. Warm up new domains gradually and rotate sending across mailboxes. P.S. The best outbound teams build reliable systems around great copy. At Unify, we help revenue teams automate enrichment, sequencing, and signal-based triggers while staying compliant with deliverability standards. DM us to learn more.

The Unify team is so proud to share that our founder and CTO, Connor Heggie, has been named to Forbes 30 Under 30! 🎉 Your vision drives Unify forward every day, pushing us to think bigger, build smarter, and elevate what's possible for our customers. This recognition is a reflection of the impact you've had on all of us. We're building something special, and today we get to celebrate the inspiring, passionate leader helping make it all possible. From all of us at Unify: Congratulations, Connor! No one is more deserving of this honor.

Do you know how many visitors hit your website from ChatGPT? Most teams don't, but they should. Unify can show you exactly who those visitors are using our custom blend of enrichment providers. This is my new favorite outbound play and for good reason. Think about it, if someone is chatting about your product and then actually clicks on a link to visit to your website, that's pretty high intent! Way higher than typical website traffic, because in my opinion it's more active than passive. Here is how to identify those visitors and then programmatically outbound them on Unify. Follow for more Outbound Plays!

Your hottest buyers aren't just coming from Google. They're coming from ChatGPT. Identifying these visitors is so important because of how warmed up they are. They've had a conversation with AI about their problem, and ChatGPT pointed them to you as a potential solution. It's an intent signal you literally can't afford to miss. Here's how to identify and action on these visitors with Unify. Using our dynamic audience feature, you can see which companies found you through ChatGPT, who the individual visitors are, and what specific content brought them to your site. From there, you can automate sequences to reach them while the intent is still hot. For example, when we checked our own ChatGPT audience, we people who were actively researching solutions like Unify. We could see the exact landing page they clicked on, which reveals what they care about (and the topics we should build outreach around). In the video below, Adara walks through exactly how to set this up. Ready to start actioning your ChatGPT traffic? Visit the link in the comments!

What if we told you that you could find your next 5 customers with nothing but your name and website? It's true! The tool uses the same Observation Model that powers Unify's platform, the one that's generated millions in pipeline for companies like Perplexity, Cursor, and Flock Safety. Here's how it works: Enter your name and website. That's it. Our AI agent researches your business, analyzes your ICP, and identifies your 5 next best customers. But you don't just get company names. The tool shares personalized reasons why each prospect is a fit, backed by real buying signals like hiring patterns, tech stack changes, funding rounds, and The same AI that helps our customers book hundreds of meetings per month is now available to show you exactly who to target next. Try it now using the link below.

Testing outbound sequences used to mean duplicating entire Plays and managing parallel workflows. Now with Multi-Path A/B Testing, you can test everything in one Play. The best GTM teams test everything, from subject lines to send times and messaging angles. They iterate constantly because small improvements compound. Until now, testing on Unify meant duplicating entire Plays. You had to build parallel workflows and manage separate audiences. The overhead killed momentum. That's why we solved it. Now, you can build one Play, create multiple A/B variants inside it, and test different approaches. You can also layer in If/Else conditions to route prospects based on company size, industry, job title, or any signal. Startups get one sequence while enterprise accounts get another and both run automatically in the same Play. And with reply rates, open rates, and meeting conversions across every variant, you can see exactly what works. This way, every test makes your next Play stronger. Building Plays shouldn't be a guessing game. With Unify, it isn't.