TwinLabs.ai

Newport Live manages pools, a national velodrome, sports parks, community programmes, and a theatre. They also run gyms. A commercial gym chain answers to shareholders and a CFO. A leisure trust answers to a local council, trustees, grant committees, and the communities it exists to serve. The success criteria are completely different. So is the funding model: council contributions, grants, member income: every significant capital decision needs to satisfy a whole bunch of stakeholders with very different definitions of value. That's the context for what Gym Twin has done at Newport Live. Two years of usage data has given them something a leisure trust rarely has: an evidence base that works across all of those audiences at once. The procurement case is the obvious one. Richard Dale, Head of Business Development: "Suppliers push traditional kit. Cross trainers, steppers. But the data shows our members want more treadmills and stair climbers." Hard to argue with two years of observed member behaviour. But the more interesting application is the carbon neutral programme. Newport Live is working towards carbon neutral status: achieving it opens the door to rate relief and new grants. Getting there requires knowing which powered equipment is used most, which sits idle, and how standby cycles affect the total energy load. That's a calculation you can't do on instinct. Steve Ward, CEO: "It was like switching the lights on." That's a different kind of value to what a commercial chain gets. 👇 Ping me below if you'd like to understand how we can help your leisure centre #DigitalTwin #LeisureTrust #LeisureTech #SpatialData #FacilitiesManagement

We talk about our Gym Twin a lot. Makes sense: It's our primary vertical and the use case that's sharpest. But the platform isn't a gym product. It's a spatial intelligence product. Gyms are just the environment where we've built the deepest expertise so far. Movico reminded us of that. They're one of Europe's leading roadshow operators, running experiential brand activations across multiple cities, venue types, and audiences. I've had the pleasure of appreciating their expertise at the Tour de France. The challenge they kept running into: after all the investment and execution, what actually worked inside the space? Footfall counts what came through the door and that's it. It can't tell you whether visitors stopped and engaged, where the drop-off was, or whether the installation in zone 3 justified the floor space it occupied. For high-investment brand campaigns, that's a significant blind spot. We deployed Event Twin across one of their roadshows. Continuous visitor flow, percentage utilisation by zone, movement patterns, like-for-like performance across every stop on the tour. Two things stood out from the data. First: location influenced performance far more than expected. Urban sites outperformed smaller venues across every metric. A clear input for future activation planning. Second: the same platform running across four completely different venue types (client offices, public spaces, university campuses, customer sites) produced comparable data. Same measurement framework everywhere. Stefan Aspers, CEO: "TwinLabs has changed how we think about roadshows, not just as events, but as environments we can measure, understand and improve." That framing is exactly right. A physical space is a physical space, whether it's a gym floor or a brand activation. The questions are the same. Does this apply to your sector? Happy to work it through with you - just ping me. #SpatialIntelligence #DigitalTwin #ExperientialMarketing #BrandActivation #MarketingTech

Read something nuts last week... The director of Gym01, an independent gym, put out an open letter on here. Monthly outgoings have gone up by more than £7,000. Every single month. Since early 2024. Not because they expanded. Not because they bought new kit. Just rent, rates, wages, NI, utilities. The stuff you can't negotiate your way out of. Seven grand a month. For standing still. The leisure sector still doesn't qualify for the same business rates relief that pubs and music venues get. So these operators are sucking up the costs that are rising faster than they can raise membership prices without losing members. I talk to independent gym owners all the time. This isn't one operator having a bad run. This is the reality across the board right now. The frustrating thing? Most of these gyms have more capacity than they think. Not new floor space, it's sitting in the off-peak hours nobody's filling, the zones that are dead while other areas are rammed, the equipment rotations nobody's tracking because there's no data. 15–20% more capacity. Already there. Unmeasured. That's not a facilities problem. That's an information problem. And it's solvable. #gymtwin #twinlabs https://lnkd.in/evtxGN7h

You know that feeling when the app says the gym is “quiet,” but every squat rack is taken, the benches are rammed, and there’s a queue for the showers? The numbers might say it’s fine – but they don’t show where people are bunching up, which areas are overflowing, and what’s comfortably usable. That’s the gap we’re going after at TwinLabs.ai. We’re now combining existing CCTV with privacy‑first LiDAR to build a single spatial view of behaviour across an entire estate – not just the “easy” bits on camera, but studios, spas and even changing‑room occupancy where traditional approaches aren’t appropriate. The result is a living, data‑driven model of your gym that actually understands what’s happening, where it’s happening, and why it matters in the context of your facility. If you want to know how many people your facilities can really handle comfortably – and how to keep members happier instead of stuck waiting for a rack or a shower – let’s talk. Drop me a message and we can walk through what this looks like in your gyms. Dacha SSI Ltd Steven Warner #gymtwin #lidar #digitaltwin

Formula One teams are constantly pushing the limits, like using advanced computational fluid dynamics (CFD) to optimise performance. Around the mid-2010s, ex-F1 engineers applied this expertise to supermarket refrigeration (how they made this leap is beyond me), developing airflow modelling techniques which reduces energy waste by up to 27%, saving millions in electricity costs and improving staff and customer comfort. What was once a racing technology enabled a fundamental change in retail refrigeration... Digital twin tech originated back in the 60's at NASA during the Apollo space missions. Engineers created simulators and virtual models of spacecraft systems to mirror real-time conditions in space. We've taken tech that originated at NASA and applied it to gyms (it's an obvious connection really, just like Formula One and supermarkets) to help optimise revenue per sqm, asset investment, staffing and utilities spend. If you believe that true innovation means doing things differently, then let’s have a conversation, because in today’s competitive commercial landscape, doing the same old thing is not going to give you the edge you need. #Innovation #GymManagement #DigitalTwins #SpatialIntelligence #DataDriven #BetterGyms

"We're taking under-utilised space in our clubs and converting it into new studios" - Gurpreet Gujral, Nuffield Health COO Brilliant strategy. One tiny problem though... How do you actually identify under-utilised space without camping out in every gym with a clipboard? I've been building digital twins for years (Tour de France, anyone?). The tech exists to see exactly how every piece of equipment and every square meter gets used. Real-time. Historical trends. Peak usage patterns. The question isn't whether you CAN optimize space utilization. It's whether you're willing to stop guessing and start measuring. #DigitalTwin #SpaceOptimization #ComputerVision #GymTech