TrafficGuard

Your affiliate program isn't "risk-free." It's unaudited. Every sports betting operator I talk to says the same thing: "We only pay on CPA. No wasted spend." Cool. But what if the deposit would have happened anyway? You're not paying for acquisition. You're paying commission on customers you already owned. An affiliate injects tracking params 2 seconds after an organic Google arrival and claims credit for a deposit that was never in doubt. That's not marketing. That's a toll booth on your own highway. The structural incentives are brutal. High CPAs + revenue share + brand search battles = a system that rewards whoever games your tracking best. And you scale the gamers, not the genuine partners. This isn't about "bad affiliates." It's about a $1.2B attribution problem the industry pretends doesn't exist because the FTD numbers look good on a dashboard. Miguel Lopes is running a webinar breaking down the real mechanics...cookie stuffing on existing customers, PPC channel poaching mid-registration, post-deposit injection patterns. With actual forensic timelines, not theory. If you run affiliate acquisition for a sportsbook and you've never audited incrementality, this is the session.

Fraudulent affiliate traffic is causing havoc in the igaming industry currently, we have seen affiliate programs where over 50% of FTD's are being mis-attributed through tactics like cookie stuffing, click injection and ad hijacking. If you want to deliver REAL growth on this channel and not just vanity metrics across non-incremental traffic, join this webinar with our CPO Miguel Lopes #trafficguard #affiliate

Most sportsbook operators believe CPA affiliate deals are risk-free. The logic is simple: If the affiliate doesn’t bring a player, you don’t pay. But in reality, many affiliates aren’t fabricating players. They’re attaching themselves to players who were already converting.Cookie stuffing. Brand bidding mid-session. Last-click hijacking on organic traffic. Real players. Real deposits. Real commissions. Just zero incremental value. Join our CPO, Miguel Lopes, for a live session of how affiliate misattribution actually unfolds inside sportsbook user journeys. 👇🏻 Register below: https://lnkd.in/gyTefD-Y #SportsBetting #AffiliateMarketing #AffiliateFraud #PerformanceMarketing #ClickFraudProtection

Your campaign shouldn’t be an all-you-can-eat buffet for bots. TrafficGuard filters out fake clicks before they waste your FTDs.

Clicks mean nothing if they don’t convert into FTDs. With TrafficGuard, detect and block invalid traffic before it eats into your Sportsbook budget.

Clicks are up. Conversions aren’t. Sound familiar? TrafficGuard helps you cut invalid traffic, protect budgets, and scale what actually works.