TLA

UK new car sales hit 2.69 million in 2016. This year? We're looking at 1.96 million. 📈 Can the market return to growth? Our recent TLA webinar with industry experts from Autotrader and Sophus3 reveals why 2.2-2.3 million sales by 2027-28 is achievable - but it will require AI, better products, and smarter digital strategies. 💡 Key insight: It's not just about affordability. Cars haven't become dramatically more expensive relative to wages, but everything else has. Read the full article - link below. ⬇️ 📧 Want more automotive industry insights? Subscribe to our newsletter for regular market analysis and trend updates: https://lnkd.in/eD8xrmiu #AutoTrends #CarMarketing #AI #Automotive #LeadConversion #DigitalStrategy

Chinese brands now hold over 12% of the UK new car market and their momentum is building fast. In our recent TLA webinar, 61% of industry attendees predicted they will capture 15% or more by 2030. 📈 This rapid growth is driven by a compelling formula: premium kit at an accessible price. So, how do new entrants convert initial sales into long-term loyalty? And what is the right response for established brands to reinforce their advantage? In our full webinar write-up, we break down the data, the consumer shifts, and the key strategies for success in this new landscape with insights from experts Patrick Fuller, Laura Barber, and Steve Young. Read the full analysis here 👇 #Automotive #UKCarMarket #EV #BrandStrategy #TLAWebinar

The speed of the UK's Chinese brand growth is hard to ignore. They are already at ~12.4% of the new car market. Consumer interest is surging, with 3.76 million website visits in Q3 alone. While the core offer is strong, the next key hurdle is building long-term trust around service and resale. We recently brought together a panel of experts to unpack this trend. You can read my LinkedIn article write-up here ⬇️ https://lnkd.in/eUgFae_a #Automotive #UKCarMarket #Data #BrandStrategy #EV

Live tomorrow, 14:00 BST. 🚀 EV momentum and new entrants are widening choice. We’ll look at the data—and what brands can do next: The UK Car Buyer Shift: Data and Insights on Chinese Brand Growth. Join Patrick Fuller, Laura Barber and Steve Young. Register: https://lnkd.in/eVDC7xDM #Automotive #OEM #UKCarMarket #ChineseCarBrands #DigitalStrategy #Webinar

Seeing more ICE owners planning to switch to EV? Hear more from Laura Barber when she joins our webinar next week: The UK Car-Buyer Shift: Data and Insights on Chinese Brand Growth. Thursday 16 Oct, 14:00 BST — Register: https://lnkd.in/eY_2_i_t #Automotive #OEM #UKCarMarket #ChineseCarBrands #DigitalStrategy #Webinar #TLA

Sharing an on the ground insight from Steve Young (ICDP) ahead of our webinar later this month. We'll break down the UK buyer shift powering Chinese brand growth - practical takeaways for OEM's & agencies. Thursday 16 Oct, 14:00 BST — Sign up: https://lnkd.in/et5QhagU #Automotive #OEM #UKCarMarket #ChineseCarBrands #DigitalStrategy #Webinar