TKW Research Group

State-wide polling shows the mood. Seat-level CATI shows where support is concentrated across the electorates that matter - either as a standalone project or as part of a mixed-method study alongside online or IVR polling.

Need extra CATI capacity for Victorian polling? TKW Research can run full projects or work alongside your team across single-seat and multi-seat fieldwork.

Victoria is 88 separate electorates. CATI polling can help compare priority seats, track local movement and understand seat-level differences - either as standalone projects or as part of a mixed methodology alongside online and IVR polls.

Getting a survey onto a tablet is the easy part. The fieldwork is getting trained interviewers into the right places at the right times, keeping quotas moving, monitoring progress and dealing with whatever happens once the project is live. That’s the operational layer TKW Research manages for market research agencies.

A face-to-face brief can go from “maybe” to “we need this priced” very quickly. TKW Research works behind research agencies as the specialist CAPI fieldwork partner, managing the interviewers, technology and field operation needed to get the study into the field. You design the research. We put it in the field.

Two CAPI projects can both require n=500 and have completely different field requirements. Interview length, incidence, quotas and locations all affect the amount of field time needed and therefore the likely cost. Use the TKW Research CAPI calculator to get an initial view of feasibility, likely field requirement, timing and indicative cost before you commit to a methodology or budget.