TitanX

You can see a wave coming long before it hits. It keeps building until there's too much force behind it to stop, and I've felt this one coming for years. Today, it hits. This is much bigger than launching a new product. It's time to draw a line in the sand. Volume or Precision. I've known which side I've been on for a very long time. Well before we had a name for it. In April 2025, I walked away from a high-paying VP job at a public company. I'd earned a ton of autonomy, the company was doing well, and I had every reason to stay. Instead, I joined an early-stage bootstrapped company after being one of its first enterprise customers. I ended up doing everything from founding AE to CRO and got my fucking teeth kicked in along the way. All because I could see something coming. Over my career, I've held a lot of titles, but for over a decade I've really only focused on one thing. Creating something from nothing. That's what I've always loved about outbound. Nothing happens unless you commit. On my first day at TitanX, we announced a new category. But that was only one piece of what we knew this would become. Now multiply that experience across people who've made outbound their life's work. You end up with some pretty strong opinions about what actually works, sometimes long before the market agrees with you. But having an opinion is easy. Doing something about it is a different story. There's a line I've heard our team use since I started that has stuck with me. "Commitment creates." Today, you get to see what happens when those opinions and that commitment turn into software...because the best products are earned, not just engineered. Today, TitanX launches the Precision Dialer. Opinionated software by design. Where outcomes are the product. Yesterday, I showed it to a sales leader who'd spent conversation after conversation asking his existing vendor for something his team needed. "Finally. This is exactly what we've been trying to do." We've heard versions of that over and over again. That's who we built this for. Hundreds of companies are already on the waitlist. Time to make a choice. The wave is here and the line has been drawn.

In 2023, I reached into my own pocket and acquired the IP for what would eventually become TitanX. And today is the biggest day in TitanX's history, and in the history of my career. But not for the reason that seems obvious. You’ll see some press releases that will say something along the lines of “TitanX launches the Precision Dialer.” It’ll probably say really flattering things, talk about how we’re going to change the market (and we are), throw some numbers at you, and communicate how we’ve executed against a big vision. Good and true things. But what it can’t do… is communicate the painful journey we took to get here. As I sit, reflect, and write this, I can’t help but be reminded of moments and decisions along the way. The day I decided to fund the acquisition of Phone Ready Leads with my personal bank account in 2023. The day I decided to shut the revenue off after I bought it to keep it as a “moat” (I was wrong at the time) The day Justin Middleton and I decided to push all our chips into building TitanX and shut down mid-7 figures of revenue in the other company (Apex) to focus on a $0 revenue TitanX vision. The moment Justin and I realized we weren’t getting paid anymore (which lasted almost a year) The many moments of dumping almost 7-figures from my personal bank account in to keep the company afloat and make sure people got paid while we bootstrapped. The day I decided to put my 70-acre farm (my dream farm) up as collateral to take on debt because I was out of cash to keep funding it myself. Or the many moments in 2025 where people like Rob B. Anderson, Evan Dunn, Eduardo Moreno, David Scott, Gerry Hill 🏌️🚀, and many others made the risky career move to hang their hat on a bootstrapped company. The day when i knew we hit velocity. Or Took on $27.5m from Updata Partners with Braden Snyder, Justin Williams, Ryan Brady, Eli Cuene Or Acquired FrontSpin (s/o Mansour Salame for building the best infra on the planet) Or bought out the Dallas Cowboys stadium for Precision '26. Today is NOT the biggest day in my career because we launch a product we’ve envisioned for years. Today is the biggest day because it marks the moment that we get to actually see the fruit of the moments and decisions of our sacrifice. And I’d do it all over again. Grateful for the vision, the journey, and everyone that calls this place theirs. Get comfortable hearing the name. Welcome to the Precision Era.

There is a laundry list of things that I could say TitanX 2.0 will have that others won’t… But there is 1 thing I have that no Silicon Valley or overly VC funded company has. Guaranteed.

At TitanX, we don't like to do things like other people. We're not Silicon Valley kids, we didn't go to Stanford, we're not sitting in some massive tech hub. We attract people to our mission, our culture, and our STANDARD of doing things. Precision '26 in the Dallas Cowboys Stadium a few weeks ago was a testimony to this. We bought out an 80,000 seat stadium and intentionally gated it to 150 people invite only. We didn't accept sponsors. We didn't have celebrities keynoting. We didn't charge people or make them pay for anything other than their flights in. We wanted to show people what "Precision" meant by the decisions we made and the extreme intentionality we operated with. And we also wanted to have a helluva time... which we always do. (Being a stiff is an incredibly boring way of living life) Thank you to our team for the work you put in. And thank you to those CROs/VPs that sacrificed their time during annual planning and EOQ to invest in themselves. Wait until what we show you next week.

October 14th TitanX delivers the future Years of assembling puzzle pieces for this moment. Pre-sold millions already. Approaching 300 companies on the waitlist. And now running out of space on the Private Launch "Early Look" Watch Party next Wednesday (Oct 7) If you're there... not only will we share data you've never seen before, but you will also be early to see what we've been building. ...and perhaps we have something waiting for you. Drop me a line and I'll link you to apply and join us.

Half (likely over half) of reps are not hitting quota... Costs to support the motion have skyrocketed... Volume requirements for most orgs make us feel productive at the top, but at the ground floor the reps are still suffering... You can put lipstick on a pig all you want, but you're still going to roll in mud at the end of the day. October the entire market will be left with a distinct choice on where they want to plant their flag. For the thespians in the market, you will choose volume. For the real ones, the decision will be quite easy for you... Precision. Welcome to the Precision Era.