The Goat Agency

The creator ecosystem has completely changed... Is your brand stuck in the past? Want to know how to level up in 2027? Then London and New York are calling YOU! Get ready to hear from brands like Snap Inc., Wayfair, Substack, and Saint Laurent, plus creators like Pretty Little Marketer and HUNSNET... For all the juicy details, head to the link in the comments 🔗 🫒 OLLY’S, we've found your biggest olive fan! 🐐: Charlotte Beaumont, Alex Burgess, Tom Cornish, Joseph McGeehan, Evie Geraghty, Jamie Linford, Joanna Hughston #CreatorEcosystem #ContentCreators #CreatorEconomy #ContentMarketing

From NATO and historical rabbit holes to the Government working with creators, this is a crossover we didn't expect... 🏢 What happens when a government department teams up with creators to reach new audiences? 🏰 How do you turn a subject people think they hated at school into content they can’t stop watching? In our latest episode of Overherd on Social, we’re joined by Jessica Diges from the Department for Digital, Culture, Media and Sport, and Charlie George Eve, aka The History Magpie, to unpack the power of storytelling, creator partnerships, and building trust online. So if you want the inside track on the strategy of one of the UK’s most diverse government departments and how you can ‘magpie’ some of their strategies for your own, this one’s for you! 🎙️ Watch the full episode via the link in the comments! #CreatorMarketing #InfluencerMarketing #ContentStrategy #TheHistoryMagpie #DCMS #NicheMarketing

📍 Welcome to Room to Talk Our brand new series where we step out of the boardroom and into the best corners of WPP offices for quick-fire conversations with the people shaping the future of media. First up, we're joined by Joshua Gornell, Vice President, Commercial Paid Social from WPP Media to chat all things social, creator effectiveness, the blurry lines between paid, owned and influencer, and why investing in creator IP is one of the biggest opportunities for brands right now. "It's about ensuring that every pound that is spent in social is as effective as it can be for our clients." Along the way, we also uncover: 🍗 London's best chicken wings 🥖 The ultimate bánh mì location ⏱️ Whether the Pomodoro method actually works 🍎 And why Pink Lady stickers once had to be airbrushed out of a presentation Looks like we've given Josh plenty of Room to Talk... Who will we find next? #InfluencerMarketing #WPPMedia #PaidSocial

*ooohh that's going straight in my basket!* 🛒 Pick Me. Choose Me. Love Me. In FMCG, being recognised isn’t enough anymore. The brands winning hearts (and shopping baskets) are the ones turning everyday products into stories people want to be part of. From poppi making soda culture feel cool again, to Scrub Daddy UK transforming a household essential into a cult favourite, creators are helping FMCG brands move from products people buy to brands people love. Our latest Goat Intelligence report breaks down how creators are helping FMCG brands create stories, connection, and prestige. We're sharing the strategies behind some of the biggest FMCG creator campaigns across: 🧽 Home care (SC Johnson method) 👄 Personal care (E.L.F. BEAUTY) 💧 Snacks/Soft drinks (Nestlé Buxton water) 🍜 Pantry essentials (Samyang Foods Europe Buldak) PLUS exclusive IBEX data and insights and our framework for building your next creator content strategy! 🔗 Pick Me. Choose Me. Love Me. Download Me... (link in the comments) #FMCG #CreatorMarketing #InfluencerMarketing #SocialMediaMarketing #CreatorEconomy

How are brands like Poppi, Cheetos, Quaker Oats, CeraVe and Scrub Daddy building prestige through creators?

The ultimate influencer marketing guide for FMCG brands