The Electric Factory

At TEF, we believe great design is a powerful way to scale brand impact. Together with Atlassian, we work side by side to bring ideas to life across digital, motion, print and global events, powering multiple business units with creativity that stays consistent, flexible and alive. Huge thanks to the Atlassian team for the ongoing trust and partnership ⚡

They’re actually as good as they say. I had the chance to try out the new Meta Ray-Ban Display glasses right as they launched, and I’m impressed. Lightweight, simple, beautifully designed. As someone who’s been working with #XR for a bit now, exploring everything from immersive headsets to the promise of spatial computing, this feels like one of the clearest steps yet toward mass adoption. Intuitive, accessible, and full of potential for everyday life. If I wore them to a family gathering, most people would just think they’re regular glasses. That’s the kind of design leap spatial computing dreams of: effortless, empowering, and human-centered. I’m genuinely excited to see how this opens up new opportunities, not just for creative technologists like us, but for a wider audience. Because the future of spatial computing shouldn’t pull us out of reality - it should help us feel more empowered and present in it. -- From our Associate Creative Director Paloma Oribe, who got an exclusive hands-on demo at #MetaConnect2025

Whatever media we're building in—AR, VR or video—we love combining the real and virtual worlds. That's why we're trusted by partners like Netflix, Meta, and many more to imagine the future of their brand and bring it to life. Take a look at more of our work here https://lnkd.in/d5kdDrju

With Netflix's The Sandman Season 2 now live, we’re proud to share a project we built with Netflix for Season 1: The Sandman Lullabies. We trained #AI on the show’s scripts to compose original lullabies, then built an Alexa skill featuring a chatbot voiced by Dream himself. The system would analyze users' emotions and suggest the perfect lullaby to help them drift off to sleep. Welcome back, Morpheus. We've been dreaming of this. Check the full case study here: https://lnkd.in/d_ydMpUs

We don’t wait for the roadmap, we draw it. With early access to Meta’s Spatial SDK, we built Focus: a productivity tool that lives fully in #MixedReality. So powerful, it became one of only three apps selected to launch at #MetaConnect2024. From spark to showcase, we turned innovation into impact. See how https://lnkd.in/dyX96Btq

From concept to code, we bring bold ideas to life.