The Branx

"A lot of our document templates were generated with Claude Design. But that was only possible because the brand had been created by humans with human sensibilities." We loved chatting with Aimen Chouchane about running a full startup rebrand as a one-person marketing team: naming, branding and web relaunch in six and a half months. Proud our team designed Eluviant - Video Intelligence's visual identity and the brand design system behind it, built to scale with a fast-growing company. Full interview: https://lnkd.in/ejXjT9xY #startupbranding #brandingagency #techbrand

We rebuilt thebranx.com this September. The biggest decision was not a feature. It was choosing a simpler design system on purpose. One blue. One main typeface. No gradients, no shadows, square corners. And not just any blue. It is the blue of the early internet, the color every link had before anyone thought of branding a website. The blue of a web with no identity of its own, where the only thing that mattered was what the page said. We chose it because that is the deal we want with every visitor: the content is king, and the design gets out of its way. Some people read all this as “doing less.” It is the opposite. A simple system is not a smaller brand. It is the decision that makes everything after it easier: → Faster decisions on every new page → A site that stays consistent as the company grows → More time for the details that make it ours And when any AI site builder can produce the gradient-and-glow version in minutes, restraint is what still says who made it. The rules left room for the moments that matter: a homepage that plays case studies like stories, a cover coded for each client’s brand, an AI manifesto you can sign, video reviews that light up word by word. All of it on a site that scores 97 for performance and 100 for accessibility, best practices and SEO on mobile. I wrote up the full website redesign case study here: https://lnkd.in/ePPsrDyZ If your brand still runs on decisions from two funding rounds ago, start with the rules. “This blue” is a decision and a rule your designer and your AI tools can both follow. “Modern and bold” is not.

"The barrier to building software has dropped a lot, which means we see a lot of companies copying our ideas and building similar software. That's exactly where brand really matters." We loved chatting with Ankit Jain about what actually makes tech brands work today. Aviator is proof that when you focus on trust and consistency, long-term growth happens, even in a tough market. Proud our team helped shape Aviator's brand foundations back in 2022, including the logo they still use today. Full interview: https://lnkd.in/ekaw4xcm #startupbranding #brandingagency #techbrand

We're live with our new site. Today, the market moves fast, and so do we. So we rebuilt our because preaching evolution while standing still felt a little too convenient. Take a look: praise, roast, or quietly judge → https://thebranx.com #startupbranding #startupbrandingagency #website

Your startup's brand isn't a solo job. At The Branx, it's built by brand designers, strategists, motion designers, and copywriters.

Getting there is half the fun. A brand competitors can't copy. A process made for startups.