Tenon

Every enterprise organization wants to connect with their customers at every stage of the life cycle 💯 The challenge has always been that marketing lives separately from the platform that manages everything else. Christopher Shutts, VP of CRM Sales at ServiceNow, sees what happens when that changes. When marketing automation lives natively on the ServiceNow AI Platform, CRM investments go further and every team finally delivers a unified experience to the customer. That's exactly what Tenon makes possible 🤝

The best ServiceNow experiences are built by people who know how to get more out of the platform 💯 B3 Now helps organizations connect the processes, data, and workflows behind their customer experience on ServiceNow. And they see an opportunity to bring marketing into that connected experience with Tenon. Now marketing works from the same customer data as sales and service, and organizations get more from the ServiceNow platform they've already invested in. That's what happens when the right partners build on the right platform 🤝

Turning a prospect into a customer is a big deal. Keeping them happy after that? That's a whole other job 💯 You've got new customers to onboard, existing ones to engage, and renewals to stay ahead of. With Tenon, you can build lifecycle campaigns using the data already in ServiceNow, including onboarding milestones, support activity, and renewal dates. As customers move through different stages, your audiences and automated journeys can keep up without the manual list updates or chasing down account information. From the first welcome email to the next renewal, Tenon helps you stay one step ahead.

The right message at the wrong time is still the wrong message 👀 Your CRM is already capturing everything you need to get the timing right. Every purchase, support interaction, and drop in engagement tells you something about where that customer is and what they need next. But most marketing teams never see any of it because that data lives in the CRM and the campaigns live somewhere else entirely. When Tenon connects marketing automation directly to your ServiceNow CRM data, your outreach is grounded in what customers are actually doing right now. Timing is everything and Tenon makes sure you never miss it 😉

The customer data your marketing team wishes it had might already be in ServiceNow 🤫 Support interactions, account activity, purchases, and other customer behaviors can tell you just as much as clicks and opens. James Nester, CMO at MCNC, has seen what changes when his team can use that data directly inside ServiceNow with Tenon. Now marketing can understand what customers are actually doing before deciding what to say next. Better context makes for better marketing 😎

Somewhere on a whiteboard, there’s a beautiful customer journey covered in arrows, sticky notes, and very ambitious plans 🫣 Now you have to actually build it. You know the emails you want to send, the moments that should trigger an SMS, and the different paths customers should take along the way. Tenon's Journey Builder turns that plan into a journey you can actually run, using the customer data already in ServiceNow. Map each step, set the triggers, and let the journey do the rest based on where each customer actually is. Your customer journey is already mapped out. Now let’s put it to work 🤝