Team Internet

Have you ever thought about what comes after the dot in a web address... and who controls it? Most haven't. But it turns out, organisations can actually own that ending entirely. Think "dot google" or "dot barclays" rather than "google dot com" or "barclays dot com". As AI industrialises impersonation, the cost of creating convincing fake digital identities is collapsing. Brands must establish a verifiable trust perimeter. Sign up to hear how corporates can secure brand authority.

The most overlooked brand asset online is hiding in plain sight. Own a dotBrand top-level domain, and you control your namespace entirely. In an AI era where fake identities scale fast, brands have an opportunity to secure a crucial measure of trust. Join us Wed 6 May, 3–4pm BST (UTC+1) to understand what this means for large corporates — growth, security and brand authority.

If customers can’t tell what’s real online, what happens to your brand? A dotBrand creates a closed, verifiable namespace — a stronger trust signal in an AI‑driven world. Join us Wed 6 May, 3–4pm BST (UTC+1) to understand what this means for large corporates — growth, security and brand authority.

AI is making it easier than ever to impersonate brands online. That shifts the problem from visibility to verification. How do customers, platforms and AI systems know it is actually you? One approach is to control your own namespace. The current ICANN application window, open until 12 August 2026, is a rare opportunity to do that. We will go deeper on this next week. 📅 Wednesday 6 May, 3–4pm BST

AI is reshaping discovery online, forcing brands to rethink: how can we protect trust in our brand online? The ICANN New gTLD round, which opens on 30 April and closes on 12 August 2026, provides leadership teams with a window of opportunity to build and protect trust by securing a dotBrand domain – a closed, verifiable namespace that materially reduces top-level impersonation risk. Join us on Wednesday 6 May at 3-4pm BST (UTC+1) to understand what the New gTLD round means to large corporates for growth, security and brand authority.

AI is making brand fakes online cheap — and trust expensive. ICANN’s New gTLD round is open 30 April–12 August 2026, and it’s a rare window to secure a dotBrand: a closed, verifiable namespace that materially reduces top‑level impersonation risk. Join us Wed 6 May, 3–4pm BST (UTC+1) to understand what this means for large corporates — growth, security and brand authority.