Tate & Lyle

Only 4% of UK adults consume the recommended 30g of fibre per day. The average intake is 16.4g, just over half the daily target. The picture is similar across Europe*. This matters because dietary fibre, particularly soluble fibre, is one of the most effective tools for managing blood glucose response. When it replaces digestible carbohydrates like sugar, less glucose enters the bloodstream after eating, leading to a slower, steadier glucose response. For manufacturers, this gap represents: - A clear consumer need that most product ranges aren't meeting - An EU-approved health claim pathway already in place - A formulation opportunity across bakery, dairy, confectionery and beverages How are you thinking about fibre in your next reformulation? Download our proprietary report now *All sources referenced in full within the ‘Future Proofing Nutrition’ report. #MetabolicWellness #ScienceSolutionsSociety

The way we eat is changing so fast and I love learning, and reflecting on it as part of my role. Only 34% of so-called meal replacement occasions actually replace a meal¹. Not every product in this segment replaces a meal, but consumers buying such products have different reasons for purchasing. It’s just one type of so-called ‘personalised nutrition’. For me, the real question is what the product is actually bringing to someone's day. And the answer depends entirely on who's asking.....here's what our consumer research shows¹; 🧬 Longevity Seekers want nutrient density alongside soluble fibre that supports the gut microbiome - without the digestive discomfort. 💪 Gainers need precise macronutrient ratios: high protein, high fibre, comfortable to digest. ⚖️ Health Rebalancers are after nutritional density and sustained satiety, while cutting back on excess sugar and calories. ⏱️ Jugglers treat these products as a functional supplement, not a meal replacement - so robust fortification and lasting satiety matter most. Four consumers. Four different jobs to be done. Four different formulation routes. That's the point: a one-size-fits-all formulation strategy no longer reflects how people are actually using products. Is your formulation strategy built for one consumer - or four? If you are eager to find out more, go to https://lnkd.in/eSU5vtru #FoodInnovation #ConsumerInsights #Reformulation #ScienceSolutionsSociety #Nutrition #FutureofFood Tate & Lyle ¹Tate & Lyle proprietary research, 2025/26

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