Talon.One

There is a difference between a discount and a discount. Customers are asked to buy a pair of shoes for $100. Easy. Then they had to rate different offers, including "second pair 50% off" and "15% off". They liked the bundle offer more. Numerosity effect kicking in - bigger numbers must be better... They don't notice that they are changing their behavior by buying a second pair. A discount isn't simply a discount. It all depends how you set it up and whats the behavior you want to incentivize. This research was done as part of the Creative Currencies report by Talon.One. Link in the comments. #incentives #promotions #discounts #numerosityeffect

Discounts win on appeal. But in System1 research with 1,800 consumers, gamified offers often scored higher on being unique, exciting and memorable. Get the playbook on the eight Creative Currencies brands like Sephora and Chipotle use instead of another price cut.

We tested six promotions with 1,800 consumers across six markets. "Second pair 50% off" scored more than twice as high as "15% off". The playbook breaks down why, plus eight ways to give customers value beyond price. Free from Talon.One, Mando and WPP Enterprise Solutions.

Here’s one thing I see in enterprise loyalty strategies: brands have great first-party data, but struggle to act on it when it matters most. Talon.One’s new partnership with Adobe closes this gap. We’ve launched a native integration with Adobe Experience Platform that connects a detailed understanding of customer profiles and engagement with central governance for loyalty rewards. Adobe Journey Optimizer orchestrates the right moment, using customer data to determine when to engage and through which channel. Talon.One calculates, validates, and tracks the reward through redemption online, in-store, and in-app. One loyalty engine, infinite real-time personalization. This is what it means in practice: -Fire real-time rewards based on customer behavior triggers -Control rewards with clarity and consistency through enterprise-scale governance -Connect intent signals to loyalty logic with a single system across platforms We’re really excited about this one. The integration is now live and you can read more here: https://lnkd.in/e4gTDc6G

Here’s what the best loyalty strategies all share: they know that a purchase is just one moment in a customer’s journey. Loyalty means building a habit, and understanding what happens before and after checkout. That’s why Talon.One has launched a new native integration with Adobe Experience Platform. Adobe captures intent and engagement signals in real time. Talon.One uses these signals to fire the right reward at the right moment, with consistency across every channel and touchpoint: online, in-app, and in-store, and not just at checkout. This means brands can activate loyalty and promotions across the customer journeys they’ve built. The integration pairs central rewards governance with journey orchestration to create real behavior change with precision and speed. The integration is now live. Find out more here: https://lnkd.in/eR3pTmM6 Looking forward to #AdobeSummit next week

Sephora's Beauty Insider Challenges brought in 2 million new members. Built on Talon.One. See how it works.