Swoop

Swoop predictive segments look ahead using privacy-safe machine learning to predict who is most likely to engage, switch therapies, or seek care next. That is predictive precision you can act on.

Engage the right HCPs and patients before decisions are made with Swoop’s industry-leading predictive targeting.

Swoop provides solutions that deliver optimal performance and help marketers improve patient outcomes. We use smarter, data-driven intelligence to answer three key business questions: 1. Who to Target 2. Where to Engage 3. What to Do One audience. All channels.

Meet Swoop — the next-gen omnichannel platform built for pharmaceutical and life-science brands. We connect DTC-audiences, HCPs, and patients using real-world data and AI-powered insights. • Reach ideal patient segments with 99% accuracy while staying fully compliant across all 50 states. • Activate that same audience across TV, digital, social, audio, and more. • Anticipate patient milestones and engage ahead of the moment of decision using predictive audiences. Discover how to raise engagement, drive Rx lift, and improve outcomes with Swoop’s award-winning, healthcare-first approach.

Digital healthcare advertising isn’t just about reach—it’s about results. 💡 Swoop’s latest research uncovers how pharma brands are using data-driven ad strategies to empower patients and improve real-world health outcomes. Discover the insights shaping the $24B digital healthcare ad landscape by 2026. 👉 Learn how smarter ads drive better patient care.

To better understand consumer perceptions of pharma ads and whether treatment ads impact patient health outcomes, Swoop surveyed 902 chronic condition MyHealthTeam community members. In this whitepaper, we will explore these exclusive survey results, the role of direct-to-consumer (DTC) advertising, and how pharma marketers can improve their campaigns for all involved: patients, caregivers, nurse practitioners, physician assistants, and physicians. 👉 Get actionable strategies for pharma marketers to enhance their campaigns, from the patient’s perspective.