succeet GmbH

AI SHOULD KNOW WHERE ITS LIMITS ARE! Synthetic research is becoming a credible option for a growing number of use cases. We also know it has limits. And by now, “human in the loop” is almost common sense. In our conversation with Luke Williams — recently appointed Chief Research Officer at Discuss and New York Times bestselling author — he takes that idea one step further: What if recognizing those limits were built into the AI itself? A research system that knows when the existing evidence is no longer enough — and tells you: You need to do new work. From "AI needs human oversight" to an architectural principle for AI-powered research. Thank you, Luke, for another genuinely insightful perspective! Let's succeet together!

THE RESEARCHER OF THE FUTURE? THE EVIDENCE ARCHITECT. In our conversation with Luke Williams — Chief Research Officer at Discuss and New York Times bestselling author — one idea crystallized that may capture a much bigger shift in research: What if research is no longer a sequence of individual projects, but a continuous fabric of evidence — connecting what an organization already knows, revealing what it doesn’t know, and helping determine what it needs to learn next? The researcher’s role then goes beyond producing evidence. It becomes about building, connecting, continuously orchestrating and evolving the architecture around it. The Evidence Architect. Thank you, Luke, for a genuinely insightful conversation — and for being so generous with your thinking. Let's succeet together!

From Insights to Action — literally. We joined Roxana von Koppenfels for her book launch, where content met conversation. Let's succeet together!

🎙️“It’s not enough … to simply be learning what customers say about Feature A or B! We must keep in mind that the decision is whether to invest money!” Final interview of our "Voices of succeet“ series featuring highlights from our personal exchanges on the #succeet26 floor. This time not about methodology, not technology, not AI. The question was: ❓“What does it take to turn insights into action in product development?“ In this last episode (14/14): Dr. Roxana von Koppenfels from ING. As a corporate insights professional she shares a practical perspective on how to turn customer insights into real product impact by designing decision-oriented research upfront—clearly tied to product stage, ownership, and concrete business decisions—and delivering action plans instead of just producing “nice slides.” 👇 Watch the interview below: Thank you, Roxana, for sharing your expertise! Looking forward to seeing everyone again soon to continue the discussion! 📅 Next stops of the succeet team: 1. Quirks London (May 06-07) by Quirk's Media 2. BVM Kongress Berlin (May 20) by BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. 3. WoM - Week of Market Research (June 09-17) by succeet GmbH 4. IIEX Europe (June 23-24) by Greenbook Let's succeet together! #succeet26 #Voicesofsucceet #weekofmarketresearch #wom26

Synthetic data can be very useful… but of course, human data, human centricity, human oversight is a must! succeet26 is just behind us, and we are still absolutely thrilled by the positive feedback – both from the many personal conversations and here on LinkedIn. In our traditional “voices of succeet” interview series, we asked industry experts only one question: What is your view on synthetic data, samples or personas? Check out the video with Joaquim Bretcha, former ESOMAR director general. Thx for the insightful perspective and the support of succeet26! We look forward to seeing you again soon, at the latest for Week of Market Research from June 09-17, 2026. Let's succeet together! #insights #marketresearch #mrx #marketresearch #CX #AI #KI #syntheticdata

🎙️“I think it's an area that we need to continue to experiment and explore, but certainly not one that will replace traditional insights anytime soon.” The halls at succeet26 have cleared, yet big questions remain. Our "Voices of succeet" series was designed to capture the industry’s pulse on the most pressing topics in the insights industry. We asked insights experts: ❓"What is your view on synthetic data, samples, or personas, what does it take to make them really work?“ Today’s focus: Manny Rodriguez from Forsta. His take on the focus on data quality in insights provides a sound reality check for our industry. 👇 Check out the 60-second clip below. Great having you with us, Manny! See you all in June for the Week of Market Research (📅June 09-17, 2026). Let's succeet together! #succeet26 #Voicesofsucceet