Strava for Business

Christmas Day runs on Strava are up 82% — proof this community doesn't wait for January to get moving again. Chipotle bet against that same assumption — the one that says motivation dies in January — turning Quitters Day into No Quitters Day and rewarding runners who kept going through a Strava Segment Challenge. 190,000+ athletes joined, 700M+ earned impressions, and Lifestyle Bowl sales were up 20%. See how your brand can tap into this audience in Q4.

Movement on Strava in Q4 doesn't slow down; it just moves indoors. Christmas Day runs are up 82% — here's how to get your brand moving with them.

Shoe additions to Strava gear locker climb 52% starting Christmas Day. Treat winter kit campaigns like an investment, not an impulse buy — that's how this community sees it. Follow Rapha's lead: the Festive 500 Challenge turned that instinct into a ritual athletes choose every year.

Outpace winter — movement doesn't stop, so neither should your brand. Shoe additions to Strava gear lockers climb 52% starting Christmas Day. Fuel your next campaign the way Rapha did with the Festive 500 Challenge — no hard sell, just a ritual athletes choose together.

69% — that's the jump in indoor activity on Strava in winter. Reach the 41% who are doing it without a connected device yet.

Watch winter move Strava athletes indoors, not stop them. Reach the 41% who are doing it without a connected device yet.