storyarb

We had one name and logo at the top of our CommaCon wishlist: Tyrona Heath @ LinkedIn. If executive social were an olympic sport, she's on the podium. So we asked. She said yes. Cannot believe I'm saying this. But I'm BEYOND proud and excited to announce our headliner for CommaCon: Social Season is our friend from THE LinkedIn… Tyrona Heath 👏 B2B Brand Expert and Founding Member of The B2B Institute! A straight-up LinkedIn exec-voice whisperer. → Ty is a B2B brand expert and a founding member of the B2B Institute at LinkedIn, where she works on the future of B2B marketing through thought leadership and industry collaboration. → This ain't her first rodeo. A speaker, writer, and marketer, she explores how people decide what, and whom, to believe, and what those decisions mean for brands. Her career spans LinkedIn, Google, IBM, and Nestlé. → An award-winning marketer, international speaker, and B2B creator, President of the Creative B2B jury at Cannes Lions in 2026, featured SME in storyarb's The Standard, and the author of "Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing." Social isn't the only field she's qualified in… Ty has qualified for the U.S. Olympic Trials not once but TWICE in the 800 meters. Now she runs on thought leadership GTM. 🏃🏾♀️ And we're teaming up to talk strategy: Episode 1: Social Strategy 📅 Mon, Nov 2 @ 3pm ET Why executive voice matters more than ever, what leaders should actually own vs. delegate, and how to build a sustainable thought leadership program that survives algorithm shifts, AI saturation, and a packed quarter. Spoiler alert: it's not a race. Ty saves that attitude for the track. Register (free) at the link 👇 https://bit.ly/4yzQ7MU

Every marketer I talk to wants their executives posting on LinkedIn. Preferably without becoming their executive’s full-time ghostwriter. And therapist. And calendar stalker. We hear the same three problems over and over: 1. Leadership believes in thought leadership. Getting their thoughts out of their heads and into something publishable? A whole other job. 2. The ghostwritten posts sound… ghostwritten. 3. Someone asks “what’s the ROI?” and everyone stares at the impressions count. We’ve lived all three at storyarb. With clients. With ourselves. So we’re dedicating an entire season of CommaCon (the 'arbs FREE virtual event series for B2B marketers) to working through these 3 issues. And you won't want to miss. Our friends over @ THE LinkedIn are headlining. 🎤 CommaCon Social Season: 📅 November 2–5 🎤 One speaker a day. One hour a day. 📍 Online, live, and totally free. Registration below. Speakers dropping soon. https://lnkd.in/e96_cajz

What does it take to turn a busy exec into a creator? Our second CommaCon: Social Season speaker would know. I’ve watched Alex Lieberman turn LinkedIn into a growth engine up close. Like, uncomfortably close. We share a B2B content agency. BEYOND thrilled to announce he'll be returning to CommaCon, only this time as a speaker! → Alex is co-founder of content agency storyarb, responsible for writing executive AND company socials for top B2B executives → He built a LinkedIn audience of 730K+ by simply writing like himself, and never like a press release → Grew storyarb with yours truly from $0 to mid-7-figures revenue in under 2 years, with executive social as our only growth channel → His startup Tenex was just named one of LinkedIn’s Top Startups of the Year Episode 3: Social content 🗓️ Tues, Nov 3 @ 3pm ET Here's why I'm so excited. Every exec social conversation skips straight to the sexy stuff… posting cadence, algorithm hacks, hooks. But I promise you the thing that separates a CEO I follow from a CEO I scroll past is simple: They sound like a friggin person. And one who’s unafraid to share. Finding that voice, and getting it onto the page when the exec has 20 minutes a week to give you, is the whole game. That's what Alex is teaching. WE'RE GETTIN' THE BAND BACK TOGETHER! Register (free) below 👇 https://bit.ly/47xx1fk

2 years ago, I had an objectively insane idea. Luckily I was surrounded by insane people. What if we created a digital content festival for storyarb that doesn’t suck ass? Abby Murray said “yes” in one minute. The team pulled it off in one month. The plan was simple. Give marketers the best free content education on the internet, and make it pay for itself through product drops and sponsors. First season: newsletters. Because if there’s one thing I know how to talk about too much, it’s newsletters. Under $1,000 spent. Over 1,500 senior marketers tuned in. 3 days, 3 speakers: Tyler Denk 🐝, Polina Pompliano, Matt McGarry. We crushed it. We promised we would have seasons. Then we never made another one. I’ll blame it on the fact that the season we REALLY wanted to do next was the hardest one to get right. So we spent two years nailing it for clients first. Now we’re finally running it back in the biggest way possible. CommaCon: Social Season is officially HERE!!! And we're beyond psyched to announce our headlining speaker’s from LinkedIn. Yes, that LinkedIn. The one you're reading this on. From November 2nd through 5th for just one hour a day, you’re finding yourself right back at school with four of the biggest brains in social. Here's the exact problem we're committed to solving during our 4-day LIVE, interactive sessions: - Your CEO knows they should be posting on LinkedIn. - They have, like, 9 minutes a week to do it. - What gets published sounds like a press release or product update. Executives are the most trusted voices their companies have. Still most of them are wasting it. I’m passing the baton to this season’s host Abby to drop our speakers over the next couple of weeks. A few hints: 1) Did I mention a voice from Linkedin is our headliner? 2) One of them looks a LOT like me 3) A VC, a bestselling author, and a founder of a global summit. And that’s just one of our four speakers. Register for free NOW below 👇

Most of what gets called thought leadership isn't. It's company news with a personal photo. It's a safe opinion everyone already agrees with. It's content that informs but never commits to a point of view. I think the bar is higher than that. For me, thought leadership is about helping people understand something they couldn't before. It starts with evidence, but it also requires judgment. What does the research actually mean? What patterns are emerging? What are you willing to stand behind? That last part is where most people stop. Because if an idea actually matters to you, it will probably feel a little vulnerable to put it into the world. In my experience, that discomfort is often a sign you're saying something worth saying. I had a great conversation with storyarb at Cannes Lions about what marketers still get wrong about thought leadership, why conviction matters, and how AI changes the equation. The full conversation is now live in The Standard. I'd love to hear what resonates with you. Read it here: https://lnkd.in/dkyWcdkz

It’s official: We’re newsletter experts. We’re now a featured partner in beehiiv’s expert directory (https://lnkd.in/e4wQQU9v), recognized for helping brands turn newsletters into something people actually look forward to reading. And honey, they’re reading. Some of our favorite clients (in no particular order) whose content gets the people buzzing... all of whom average open rates above 50-60% and CTRs of 3-5%; 📖 ByteSize from Experts Exchange https://e-e.beehiiv.com/ for your weekly dose of IT intelligence 📖 Deep Blue Sports + Entertainment https://lnkd.in/e6Cj_hGZ to get the latest on women’s sports business 📖 Giant Spoon https://lnkd.in/ekHr7WSu for the media hacks that stir sh** up For context, the average open rate for a B2B newsletter is around 40%, with a CTR of 2%. It’s almost like we’re experts 😉 Oh, and we can't forget The Standard. (It’s THE standard, after all.) https://lnkd.in/gtPwHF7Q Want us to write YOUR newsletter...? https://lnkd.in/eaR72PPY