STORY22

✨ StoryBrand Marketing Workshop (Live) | London | 10 June 2026 📍 De Vere Grand Connaught Rooms, London If your marketing feels like guesswork, it’s usually not a tactics problem. It’s a message clarity problem. This is a hands-on StoryBrand workshop designed to help you clarify your message so customers understand what you do, why it matters, and why they should choose you. ✅ You’ll learn how to: 💠Create clear messaging you can use across your website, sales, and marketing 💠Stand out in a crowded market without sounding like everyone else 💠Build the core soundbites your team can repeat consistently 💠Apply the StoryBrand framework to your business (properly, not theoretically) 🎟️ Your ticket includes: 💠Workbooks + practical templates 💠Light refreshments + hot buffet lunch 💠A website review from a certified StoryBrand Guide 👥 Workshop leaders: STORY22 + Dr J.J. Peterson ⚠️ Limited places available 👉 Find out more / book: https://lnkd.in/ehYnCyKV

BECOME THE OBVIOUS CHOICE (London, 10–11 June 2026) If customers don’t instantly understand what you do, they don’t choose you. And if the experience doesn’t match the promise, they don’t stay. That’s why we built Become the Obvious Choice, a two-day, in-person workshop that brings together: ➡️StoryBrand clarity (so your message converts) ➡️Unreasonable Hospitality (so your experience creates loyalty and word of mouth) 📍 London | De Vere Grand Connaught Rooms | 10–11 June 2026 Led by Dr J.J. Peterson. Hosted by STORY22. ❓Who it’s for Founders and leadership teams who know they should be growing faster, but feel held back by: 💠messaging that still feels like guesswork 💠a “good” customer experience that doesn’t stand out 💠too many one-off transactions, not enough loyalty ❗What you’ll leave with 💠Clear language your team can actually use consistently 💠Sharper positioning so customers “get it” fast 💠A deliberate experience strategy that makes you easier to choose and easier to recommend Tickets (early bird) Day ticket: £460 (general admission £550) Two-day ticket: £690 (general admission £850) Seats are limited, and it’s designed as a working session Want to join us? Secure your spot here: https://lnkd.in/e2M69aRT

You can have “good service” and still be forgettable... that’s the problem. On 11 June in London, we’re running a live Unreasonable Hospitality workshop (part of Become the Obvious Choice), led by STORY22 alongside Dr J.J. Peterson. It’s for leaders who want customer experience to do more than not fail. This is for leaders who want customer experience to do more than not fail. You want it to drive loyalty, referrals, and reputation. ➡️What we’ll work on in the room: 💠The “fine but forgettable” danger zone (and how to escape it) 💠Where customers feel friction, uncertainty, or nothing at all 💠How to design thoughtful, repeatable gestures that scale Turning service into a strategic advantage, not a nice-to-have 📍 London 🗓️ 11 June 🎟️ Limited spaces available If you want customers who remember you, come back, and bring people with them, this is the day. Details + tickets: https://lnkd.in/ePSsjqBj

Most businesses deliver a good customer experience. It works. It’s professional. It does what it needs to do. But it isn’t memorable. And if it isn’t memorable, it isn’t talked about. That’s where a lot of growth quietly gets lost. Because customers don’t share what felt expected. They share what felt different. Thoughtful. Unexpected. That’s where referrals come from. That’s where loyalty builds. That’s what makes you the obvious choice. The challenge is, most businesses don’t design their customer experience this way. It’s often: – Reactive – Inconsistent – Dependent on individuals rather than a clear approach Which means some customers have a great experience… and others have a forgettable one. Unreasonable Hospitality, the concept developed by Will Guidara, is about changing that. It’s about intentionally designing the moments that matter, so your business creates experiences people actually remember and talk about. But knowing the idea and applying it are not the same thing. That’s exactly what this workshop is for. On June 11 in London, join us for a hands-on Unreasonable Hospitality workshop where you will: – Map your real customer journey – Identify overlooked moments that carry more weight than you think – Spot where your experience breaks down or becomes forgettable – Design practical, repeatable ways to elevate those moments This isn’t a conference. It’s not a day of listening and leaving with notes you never use. It’s working time on your business. You’ll leave with something you can actually implement, not just ideas. If you’ve read Unreasonable Hospitality and want to bring it into your business, or you already know your customer experience could be doing more for you, this is worth your time. Limited spaces available.

You’ve read Unreasonable Hospitality. Now it’s time to actually implement it. Most businesses understand the idea. Creating memorable, thoughtful experiences sounds simple. But in reality, it’s rarely designed. It’s: – Inconsistent – Reactive – Dependent on individuals Which means the impact is unpredictable. Some customers have a great experience. Others have one that’s quickly forgotten. And the difference between those two is where loyalty, referrals and growth are won or lost. Unreasonable Hospitality, as developed by Will Guidara, isn’t about doing more. It’s about being intentional with the moments that matter. The challenge is knowing how to apply that in your own business. That’s exactly what this workshop is for. On June 11 in London, join us for a hands-on session where you will: – Apply Will Guidara’s customer journey framework to your own business – Map your real customer experience, not the one you think you deliver – Identify overlooked moments that carry more weight than you expect – Design practical ways to make those moments more intentional and consistent This isn’t about theory or inspiration. It’s about taking an idea you already believe in, and turning it into something your business actually delivers. Small group. In person. Practical. If you’ve read the book and know your experience could be doing more, this is the next step. Limited spaces available. 👉 Secure your place

If customers aren’t talking about you, your experience isn’t working hard enough. “Good” doesn’t get shared. Memorable does. Most businesses get the basics right. The service is solid. The product delivers. The experience is… fine. But “fine” doesn’t drive referrals. It doesn’t build loyalty. And it doesn’t make you the obvious choice. So growth becomes harder than it should be. More marketing. More effort. More cost. All to make up for something that should be doing more of the work. The reality is, most customer experiences aren’t designed. They’re: – Reactive – Inconsistent – Dependent on individuals Which means the impact varies, and so do the results. Unreasonable Hospitality, the concept developed by Will Guidara, is about changing that. It’s about intentionally designing the moments that matter, so your business creates experiences people actually remember and talk about. But knowing the idea and applying it are not the same thing. That’s exactly what we’ll work on. On June 11 in London, join us for a hands-on workshop where you will: – Map your customer journey properly – Identify the moments that influence how people feel and what they say – Spot the gaps where your experience loses impact – Build practical ways to make it more intentional and consistent This isn’t a conference. It’s not passive. And it’s not theoretical. It’s working time on your business. You’ll leave with something you can actually implement. If your experience is good, but not doing enough for your growth, this is worth your time. Limited spaces available. 👉 Secure your place