STOICA.CO

A viral post doesn’t necessarily bring in customers. Robert Katai has spent more than 20 years in marketing figuring out what does. He’s a content strategist and entrepreneur, and the founder of GrowthCon. Before that, he spent years running marketing at tech companies, with campaigns covered by TechCrunch, AdWeek and Entrepreneur. He also helped various brands launch their own podcasts. On 4 November in Cluj, he’ll join the panel to talk about content and positioning that keep bringing in customers long after a campaign ends. Join us from 17:15 at RebelDot to get practical answers from people who’ve closed the gap between marketing spend and revenue. Spots are limited, and every registration needs to be approved, so request yours early. https://luma.com/y716yf2f

Ask a sales leader, a content strategist, a founder, and a fractional CMO whether marketing is working, and you’ll get four different answers. On November 4, we’re bringing all 4 on the same panel. I already prepared some questions I'd like to ask them Vlad spent 18 years in sales before becoming Chief Growth Officer at RebelDot. ↳ What’s the first thing his team checks to decide a prospect isn’t worth pursuing? Robert has been in marketing for more than 20 years and founded GrowthCon. ↳ What’s the oldest piece of content that still brings him customers? Madalina co-founded Zendra Group and built its marketing division over the last 3 years. ↳ If a founder handed her a marketing budget tomorrow, what would she refuse to spend it on? Mada says she checks 2 numbers first to see if marketing is paying off. ↳ What’s the first thing she cuts when they don’t add up? There’s open Q&A after the panel, so bring your own questions too. Seats are limited, and we'll review every registration to ensure valuable interactions! Request yours early: https://luma.com/y716yf2f Special thanks to the RebelDot team for welcoming us into their office!

Vlad Zileriu has spent 18 years in sales, so he knows what a good lead looks like. Today he’s Chief Growth Officer at RebelDot. He also advises startups and has founded 2 of his own, one in retail and one in blockchain. On 4 November, he’ll bring the sales view to the panel: what happens to marketing’s leads once they reach sales, and what makes a sales team pick up the phone. Join us from 17:15 at RebelDot to get practical answers from people who’ve closed the gap between marketing spend and revenue. Spots are limited, and every registration needs to be approved, so request yours early. https://luma.com/y716yf2f

In most Romanian companies, marketing still gets treated as ads and promotion. Madalina Hotca has spent 12 years proving that it starts with the business. She’s co-founder and Head of Marketing at Zendra Group, where she built the marketing division over the last 3 years. In parallel, she led the marketing strategy for a payroll and HR software company, driving more than €1 million in sales through multichannel marketing. On 4 November in Cluj, she’ll share how she approaches positioning and budgets, and what founders often miss when they build a marketing function. Join us from 17:15 at RebelDot to get practical answers from people who’ve closed the gap between marketing spend and revenue. Spots are limited, and every registration needs to be approved, so request yours early. https://luma.com/y716yf2f #B2BMarketing #B2BGrowth

B2B tech marketers from Cluj, unite! 🙌 We’re kicking off a series of events where experts from the field share what they’ve tested and learned in B2B marketing. First topic: growth under pressure. And we’re coming in hot with our first lineup of speakers: 🎤 Madalina Hotca, Co-founder and Head of Marketing at Zendra Group 🎤 Mada P., Fractional CMO, Head of Marketing at CyberGlobal 🎤 Robert Katai, Marketer and Co-founder of GrowthCon 🎤 Vlad Zileriu, Chief Growth Officer at RebelDot 🎤 Andrei Stoica, CEO at STOICA.CO No fluff, ultimate guides or silver bullets, just people sharing what worked for them, in their context. You’ll hear different takes, meet people who deal with similar challenges, and probably end up in a few good conversations. Challenge yourself, and see if you can grab a couple of actionable insights to help you in your 2027 marketing planning. 📅 4th of November 📍 RebelDot HQ, Strada Buftea 1, Cluj-Napoca Spots are limited and every registration is approved, so request yours early: https://luma.com/y716yf2f

Yesterday I shared a post about an event we're organizing at STOICA.CO and it got 50 impressions 😭 So I filmed a video, hoping more people will find out about it 🤞🏻 November 4th, Cluj: what's actually working in B2B tech growth right now, with real experiments from our clients and a panel with the awesome Mada P. and Madalina Hotca. Link in the comments 👇