Stape

Give LinkedIn Ads stronger conversion data through the Google Tag Manager integration with Stape. In LinkedIn’s beta study, advertisers using CAPI saw, on average, 31% more attributed conversions and 20% lower cost per action. Get started through the guided GTM integration with Stape directly in LinkedIn Campaign Manager.

Setting up LinkedIn’s Conversions API just got easier. The new Google Tag Manager integration with Stape provides a guided setup directly from Campaign Manager, without the need to build the server-side setup from scratch. Get the playbook for a step-by-step walkthrough of how to get started.

❓Whenever Manisha Mistry runs a server-side course or chats tracking on a call, there’s one question that comes up every single time: “For X ad platform, do I need to deduplicate?” That X can be Meta, Google, LinkedIn, Reddit, Snapchat, Pinterest, or Microsoft. After realizing there wasn't a single resource breaking down when deduplication is required vs. when it isn’t, Manisha decided to put together this definitive guide. To save you the headache of digging through fragmented documentation every time you need to decide whether to deduplicate or not, her latest blog post covers: • What deduplication is and how it works under the hood • Platform-by-platform rules: who needs deduplication vs. who doesn’t • And resources to get you started with each platform Bookmark the complete cheat sheet – link in the first comment 👇

📦 Most agencies don’t lose server-side tracking deals on price. They lose them in the first 45 seconds after a client asks: “So, what am I actually buying?” The pitch starts with a screen-share of two boxes labeled “containers,” when all the client wants to know is what they’ll get out of it. In a new deep dive for Stape, Josh Silverbauer👨🎤 explains why agencies struggle to sell server-side tracking and how to turn it into a repeatable, high-margin offering. If your agency wants to package, price, and sell server-side tracking without confusing prospects, start here. Link in the comments 👇

⚖️ Meta Pixel or Meta Conversions API? For website tracking, it’s not about choosing one over the other. Meta Pixel captures website activity through the browser, while Conversions API adds a direct connection between your marketing data and Meta. Together, they can provide more complete conversion data and a stronger foundation for measurement and optimization. Together with Katie Glass from Meta, we created a complete guide for marketers, advertisers, analytics specialists, and business owners looking to improve Meta Ads measurement. It covers how Pixel and CAPI work together, what CAPI adds to your setup, how to choose the right CAPI implementation method, and how to improve data quality. Read the full guide on our blog 👉 https://lnkd.in/dxiz9AgP

🚨 Are you thinking about adding Microsoft Advertising CAPI to your tracking stack? Then, join our live session: Microsoft Advertising CAPI goes public: how to set it up with Stape. 📆 October 29, 2026 | 05:00 PM CET With Microsoft’s Conversions API now publicly available, server-to-server tracking is no longer limited to Meta, Google, or other popular platforms. During the webinar, Dan Murovtsev will walk you through: 1. Why Microsoft Advertising CAPI matters now What the public rollout changes for advertisers and how server-to-server events complement client-side UET tags. 2. Data & matching requirements What parameters Microsoft CAPI actually expects, how event matching works, and what data you need to pass for accurate attribution. 3. Live demo A step-by-step CAPI setup using Stape. Grab your spot via the link in the first comment 👇