Springbok Agency

50% of consumers will drop your brand the moment prices rise. Loyalty isn't dead, it evolved and surface-level perks won't save you anymore. Brands playing the long game are swapping those discounts for behavioral psychology and true value exchange. Are you responsible for brand retention, CLV or growth? This is a session you can’t afford to miss. Save your spot via the link in the comments 👇

50% of consumers will drop your brand the moment prices rise. Loyalty isn't dead, it evolved and surface-level perks won't save you anymore. Brands playing the long game are swapping those discounts for behavioral psychology and true value exchange. Are you responsible for brand retention, CLV or growth? This is a session you can’t afford to miss. Save your spot via the link in the comments 👇

Marketing measurement has one job: leading to better, faster decisions. But in a reality of multiplying channels, disappearing cookies, and strict privacy regulations, doing that job has never been harder. MMM, MTA, incrementality, geo-tests, .. which method fits your question without contradicting the rest? And how do you translate that data into insights both channel specialists and the CMO trust? On 3 November, we’re sharing our vision and provide you with concrete steps you can implement immediately. All of that backed by a live client case showing how they made this shift in their daily operations. Afterwards: drinks, bites and sparring with experts and peers who are solving the exact same puzzle. Want to join? More info below 👇

The problem with chasing KPIs is that teams often end up optimizing for what scores today, rather than what builds tomorrow. At Marketing & Effie Live our Strategy Director Youri Harmsen takes the stage to unpack why your KPIs might actually be holding you back. Through real client cases, he’ll share how marketing leaders can look past short-term vanity metrics and steer on what truly drives long-term business impact. See you there?

The rules of search are being rewritten while we watch. We are moving from a list of blue links to a single direct answer. And as a brand, you are either in that answer or you don't exist. Our experts have cracked the 'black box' of AI search and GEO. They researched how AI bots actually view your content and, more importantly, how you can influence them. If you want to stay visible, this ebook gives you a strategic framework to navigate this new reality. Download the full guide now👇

Everyone talks about AI like it’s a revolution that happens overnight. But the real story is far less glamorous. It’s the hours spent cleaning data, waiting for approvals, fixing integrations and realising that most failures aren’t technical at all. This e-book shows the truth behind building AI. Download it now👇