Spotify for Creators

Mixing creativity and analytics has been my world for the last decade. Jean Luo and I come from building consumer tech products. So when we started Tiger Sisters, we brought that mindset with us. We study our Spotify analytics like product managers. We look at retention, discoverability, returning listeners, and growth patterns to understand why people stay and why they leave. The mix of creativity and analytics has been our secret sauce. This year’s Spotify Wrapped for Creators made that really clear. Our show’s performance: ◽ 5.9 million total plays. ◽ 2.9 million listeners. ◽ Top 1 percent of all video podcasts on Spotify. ◽ Number 1 on the charts. ◽ 20 weeks charted. ◽ WHAT!!!!? Tiger Sisters is a mix of instinct and information. The art and the analytics. We create from what we know, and we improve from what we measure. That combination has guided us all year and it will guide us again in 2026. Here’s to an amazing last year on Spotify and for the next one coming up! Thank you to our Spotify for Creators Team and partners Jessica Angeles Trace Gaynor 🎧 Check out Tiger Sisters on Spotify. And – fellow creators! Check out your own Wrapped for Creators here: https://lnkd.in/eNa5GB8X #SpotifyPartner #WomenInBusiness #TigerSistersPodcast #SpotifyWrapped

The fastest way to build a strong personal brand today is to launch a video podcast 🎧 📽️ . Currently, about half of all digital media time goes to video. Audio-only is just 16.5%. And that gap isn't closing—it's widening 🤯 . When I started creating my video podcast Social Currency, I saw a massive opportunity to talk about the intersection of business, tech, and culture in a way that felt relatable, educational and entertaining 💫 . 📈 Since launching my podcast in May, episodes have consistently landed on the Business podcast charts, so here's what I wish I knew before I started: 1) Start before you're ready. You'll learn faster by doing than by planning. 2) Think visually. Add signature visual cues: a distinct filming space or prop, just something people can recognize. 3) Don't wait for perfect gear. Start scrappy, upgrade later. 👏 Now, I’m partnering with Spotify for Creators, to share about their Partner Program to help creators like us reach new audiences and build community. They've also dropped a new Video Education Hub that walks you through the essentials. 🧠 So if you've been sitting on a podcast idea, this is your sign. Check out the link to learn more: https://lnkd.in/gK7kFcnp And obviously, tune into Social Currency™ to see my video podcast on Spotify: https://lnkd.in/g4iafnKx

“It would be crazy not to have video on Spotify if you’re a podcaster… and if you're not uploading when you already have the file, you're just missing an avenue of opportunity.” - Joe Hegyes, Host, Good Children Our new guide breaks down how to upload, earn revenue, and monetize through the Spotify Partner Program — with tips and success stories from creators already using video. Video is the new norm — and the best way to reach new audiences. Our new guide explains how to publish, grow, and monetize with video, featuring real success stories from creators and publishers.

Want to start reaching the 350+ million people streaming video podcasts on Spotify? Our new guide breaks down everything you need to know about publishing, growing, and monetizing with video on Spotify. Learn how to upload your video content, see success stories from creators and publishers, and understand how tools like the Spotify Partner Program can unlock new revenue streams. Explore video in our guide: https://lnkd.in/g_Bn_9qj

More than 350 million people streamed video podcasts on Spotify this year, and 72% of podcast fans prefer shows with video. Video is the new norm — and the best way to reach new audiences. Our new guide explains how to publish, grow, and monetize with video, featuring real success stories from creators and publishers.

What does a plain white T-shirt have to do with growing a podcast on Spotify? Earlier this year, I sat down with my investor, Diary of a CEOs Steven Bartlett, for an episode of Hot Smart Rich. And before he even said a word, his outfit was already telling our audience something. Steven wasn’t wearing his usual uniform. He was wearing a plain white T-shirt. For people used to seeing Steven as the interviewer in his black shirt, that small visual difference immediately signalled something different was happening. This wasn’t going to be another episode of The Diary of a CEO. Steven was the guest, and they were about to see a completely different side of him. That visual hook created curiosity before anyone even hit play on Spotify. And then people noticed our feet. The first five minutes of our conversation were literally about why neither of us wears shoes when recording. People are always asking me in the comments, “Why are your feet in the shot?” Like Steven said, because shoes signal you have somewhere else to be. Taking them off signals that I'm here and present. It says I’m not rushing out the door and your time and this conversation actually matters to me. Thats what I love about the power of video in podcasting and on Spotify. As we’ve evolved Hot Smart Rich on Spotify, I’ve leaned further into the little visual details that make me, me, like my lip gloss, matcha, and emotional support pillow. They’re just part of who I am. So here's my advice to creators already making video: post it on Spotify. I started recording on three iPhones in my living room, and what I've learned is that its not about having the most perfect production. It's about giving your audience another way to connect with you, deepen engagement, and build a stronger relationship with your community. If you’re curious about bringing video to your podcast, check out Spotify for Creators: https://lnkd.in/gnEvrtsf #SpotifyPartner