SparkForce

Strangers need a reason to stop, prospects need a reason to trust you, and buyers need a reason to act. On November 18th, Casper Rouchmann (Founder & CEO, SparkForce) and Søren Jensen (Videographer, SparkForce) will show how to give each stage its own video, and how our own videos took us from a first view to pipeline. Sign up here 👇

A view count doesn’t tell you if a video worked. Every video should answer one of these three questions “Did they stop and watch? Did they care? Did it drive pipeline?” On November 18th, Casper Rouchmann (Founder & CEO, SparkForce) and Søren Jensen (Videographer, SparkForce) will show you how to match the right video to TOFU, MOFU and BOFU, using real client examples. Sign up here 👇

If your one video has to stop the scroll, build trust and close the deal, we regret to inform you that the video is tired. On November 18th, Casper Rouchmann (Founder & CEO, SparkForce) and Søren Jensen (Videographer, SparkForce) will show which video to use at each stage of your funnel, so every video has one job it can do well. Sign up here 👇

LinkedIn wants people to stay in the feed, so most people who watch your video will never click on it. Judge top-of-funnel video on clicks alone, and good videos start to look like failures. On November 18th, Casper Rouchmann (Founder & CEO, SparkForce) and Søren Jensen (Videographer, SparkForce) will show what to track at each stage, from hook rate at the top to influenced pipeline at the bottom. Sign up here 👇

“We made a video.” “Great... for whom?” If nobody can answer that, the view count ends up as the only measure. It’s the first number you see, and it tells you very little about pipeline. On November 18th, Casper Rouchmann (Founder & CEO, SparkForce) and Søren Jensen (Videographer, SparkForce) will show which video belongs at each stage of your funnel, and what to measure to know it did its job. Sign up for lessons from the video work we do for clients 👇

You have about three seconds before someone scrolls past your video, and they’re probably watching on mute. That’s the top of the funnel, and it needs a very different video from the one you show a buyer who’s ready to sign. On November 18th, Søren Jensen (Videographer, SparkForce) and Casper Rouchmann (Founder & CEO, SparkForce) will show which video belongs at each stage. Subtitles included. Sign up here 👇