SOM

Law firms, it’s your lucky day. The third instalment of our 𝑀𝑜𝑑𝑒𝑟𝑛 𝐿𝑒𝑔𝑎𝑙 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 webinar series is now live for registration. And this time, we’re exploring the most effective way to win new clients: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 These ads connect you to people searching for legal help in a way nothing else can match*. *If you know what you’re doing. There are countless nuances and, thus, countless ways to burn through your budget. That’s where we come in. See you there 💚

One month until the third instalment of our 𝑀𝑜𝑑𝑒𝑟𝑛 𝐿𝑒𝑔𝑎𝑙 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 webinar series. The topic: Google Ads for Law Firms. A marketing channel that simultaneously presents: (1) The greatest opportunity to immediately generate new clients (in the right hands). (2) The greatest threat to your marketing budget (in the wrong hands). The ultimate double-edged sword in legal marketing. Our webinar is designed to ensure you’re firmly on the right side of that blade. T-minus 30 days. See you there 💚 — Sign up (for free): https://lnkd.in/eTMUpH2Z 𝑀𝑜𝑑𝑒𝑟𝑛 𝐿𝑒𝑔𝑎𝑙 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔: 𝐺𝑜𝑜𝑔𝑙𝑒 𝐴𝑑𝑠 𝑓𝑜𝑟 𝐿𝑎𝑤 𝐹𝑖𝑟𝑚𝑠 Wednesday, Dec 10, 2025 | 11:00am GMT

Last month, Jonathan Barrington, Founding Partner at Barrington & Montfort LLP, was arrested. Mr Barrington now faces fourteen separate counts of bad marketing. While sources close to the firm claim these offences date back several years, no one has been willing to speak publicly to confirm the details. Until now. The SOM team was given exclusive access to Mr Barrington and his colleagues at Barrington & Montfort LLP. An eye-opening experience that revealed the full extent of the Founding Partner’s conduct. What follows are the accounts of the respective parties.

Law firms, you’re not 𝑡ℎ𝑎𝑡 special. Sure, your profession is a noble one and the work you do matters. But, what we mean is, your industry isn’t too different or unique for the normal rules of marketing to apply. “𝐵𝑢𝑡 𝑖𝑡’𝑠 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑖𝑛 𝑙𝑒𝑔𝑎𝑙, 𝑦𝑜𝑢 𝑑𝑜𝑛’𝑡 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑.” This attitude towards marketing is prevalent throughout the industry. And while it’s understandable, it’s simply not true. Regulatory nuance or sectoral quirks do not undermine… 1. how people make buying decisions; 2. how memory shapes choices; 3. how brands grow. That’s what today’s newsletter will demonstrate. Not just that marketing is compatible with legal… but because the industry is underspending in this area, the firms that do invest stand to benefit disproportionately. Enjoy 💚

Too often, the marketing industry inherits models without revisiting the assumptions behind them. The "funnel" is the perfect example of that. It’s still absolutely everywhere, even though it was created more than a century ago in a world that looked nothing like today. At SOM, we’re in the business of debunking beliefs that will lead to poor marketing decisions. Unfortunately, while it paints a neat story, the funnel is one of those beliefs. Our latest newsletter explains why ↓

150+ of the finest legal marketing minds all under one (digital) roof. Intrigued? You should be. A few months ago, we launched a WhatsApp community exclusively for marketers and BDs working in law firms. Why? Because while there’s no shortage of webinars, events, and industry reports – what’s missing is a space for everyday conversations. Somewhere to… - sense-check an idea; - ask for supplier recommendations; - or just have a good ol’ fashioned rant. That’s what this group is for. And we’re not stopping there. We’re already planning more webinars, in-person meetups, and other initiatives shaped by the people in the group. A few of us from SOM are in there too, helping keep the conversation moving and sharing insights when they’re useful. If you’re in a marketing or BD role at a law firm and want to join, drop a comment below. Or head to the SOM page and send us a DM. We’re just getting started. --- The SOM team 💚