Software Finder

Great energy at Dreamforce 2026! The Software Finder team made the trip out and it was worth every minute - so many good conversations with people actually building what's next instead of just talking about it. Marc Benioff's keynote on Koa stuck with me. The idea that this isn't AI replacing software, it's AI finally getting the deterministic backbone it needs to be trusted with real work. That framing is going to shape a lot of decisions in this industry over the next year. Every conversation kept circling back to the same question: not "what can we automate" but "what can we finally stop doing manually." Great couple of days. More to come from #DF26.

Ever since our team attended ILTACON, we've been having a lot of conversations about how having more technology doesn't always help decision-making. AI is bringing new solutions to market faster than ever, but for legal teams, the actual challenge is often figuring out what actually fits. That's what we heard from buyers on the floor. Legal billing is a perfect example. There's no shortage of platforms promising automation, faster reconciliation, or "AI powered" everything. Most firms aren't struggling to find options. They're struggling to tell which one actually solves their problem versus which one just has the best demo. That's why our market intelligence team is building out data on how legal billing tools actually perform, gathered directly from vendors and buyers in the market. With our expert consultants on the phone matching buyers to the legal software that actually fits.

I recently spoke to NextTech Today on the future of SaaS buying. We talked about the growing role of AI, the importance of trust and transparency, and why human judgement still makes the final call. Read the article: https://lnkd.in/dmcAwbmP

When we started this company, "culture" wasn't a slide in a deck. It was just how we worked, because there were ten of us in a room making every decision together. Growth changes that. More people, more teams, more decisions made without me in the room. And if we're not intentional, culture stops being something we build and starts being something that just... happens to us. This Culture Week at Software Finder is a reminder that the company we're becoming is being shaped right now, in a hundred small decisions. How we treat each other, how we make calls under pressure, and what we celebrate. That's not something I can decide alone. It's decided every day, by all of us. As a founder, that's what it comes down to. Trusting this team to make that decision well.

Your Customers Are Asking ChatGPT for Recommendations. Is Your Product in the Answer? More than half of software buyers are consulting an LLM before they even build a shortlist. If your strategy hasn't caught up to that shift yet, it's time to upgrade it. Software Finder wants to make sure you're part of the answer. Aug 27 | 1PM EST

If your leadership is asking “are we visible in LLMs?” and the honest answer is “we’re not totally sure,” this session gives you language, data, and a plan.