Soft2Bet

Soft2Quiz is back with a new topic! 💡 This time, we’re taking a closer look at sports and games to see how each vertical shapes player engagement and industry trends. To keep things interesting, no middle ground was allowed. Each guest had to choose a side and back up their choice. Are industry peers sports fans at heart, or do they lean more toward the gaming side? Check out the video to see which direction everyone leaned toward and why! 🎥 #Soft2Bet #Soft2Quiz

Next year’s roadmaps are already taking shape. Let’s discuss yours at SiGMA World. With 2027 around the corner, now is the right moment to look ahead at your next phase of growth. Our team will be at SiGMA from 3 to 5 November, ready to exchange ideas. Whether you are launching a new brand, expanding across regulated markets, or looking into how MEGA elevates player retention, we would be delighted to connect. Stop by stand H4-4040 to connect with the team 👋 See you in Rome! 🇮🇹 #Soft2Bet #SigmaRome #Sigma2026 #Sigma

“Deals are won on trust, and nothing builds trust faster than honesty.” Our VP of B2B Marketing, James Hancock, shared his approach to building long-term operator relationships in an interview with Focus Gaming News, covering everything from the commitments made during negotiations to the support provided after launch. James highlighted the operational realities that often get overlooked when onboarding a new platform, from staff training to daily workflow management, and shared how we support partners through every step of that journey. Read the full interview 👇 (link in the first comment) #Soft2Bet #iGaming #B2B

A good conversation doesn’t always need a meeting room. Bringing together over 100 industry leaders, this year’s SBC Leaders Summit created a genuinely special atmosphere. At the event, our team caught up with long-time partners, met new peers, and enjoyed a bit of friendly competition on the golf course and padel court. Working in close collaboration with SBC, we brought the community together across the official networking reception and the gala dinner raffle. Our video recap captures some of those moments, with Harrison Barrett, Andrew Cochrane and Ryan Collinge sharing their thoughts on personal relationships, teamwork and what they value in the people they work with. Thank you to SBC and to everyone who spent time together. #Soft2Bet #SBCLeadersSummit #Leadership

MEGA gives casino and sportsbook operators the freedom to shape gamification around their own brand. In his interview with iGamingBusiness, Harrison Barrett explains how MEGA has developed from a modular component of Soft2Bet’s wider technology stack into a standalone gamification solution. For Harrison, that relationship goes beyond wallet share. The user interface, social gaming experience and way players interact with a brand all have a part to play in building stronger engagement and retention. MEGA can also integrate with an operator’s existing platform through a single API, without requiring a change of provider. Watch Harrison’s interview below to hear more about MEGA’s development and the thinking behind its standalone proposition. https://lnkd.in/dh4QDwCT #Soft2Bet #MEGA

Today on Soft2Quiz, we’re breaking down one of the most polarizing topics in iGaming marketing: influencer and ambassador partnerships. Our guests look past the surface hype to evaluate the real business impact of creator campaigns, covering player trust, high-profile sponsorships, and how video content reshaped modern acquisition strategies. Tune in for practical takeaways, surprising findings, and real industry perspectives👇🎮 #Soft2Bet #Soft2Quiz