Smartly

Retail marketers often assume that scaling audience reach comes at the expense of profit margins. The H1 2026 marketing benchmark data show otherwise. Retail delivered a clear engagement-led growth pattern across social platforms, with: - CTR increase of 18.2% YoY - CPC decline of 24.4% YoY - Q1 2026 median CTR reaching 0.8% Get the benchmark data to back your quarterly media plan.

Tech and telecom advertisers often expect high platform competition to compress ad performance. The H1 2026 marketing benchmark data shows otherwise. Tech & Telecom stands out as one of the strongest overall performance categories in paid social, with: - CTR increase of 32.5% YoY - CPC decline of 29.0% YoY - Q1 2026 median CTR reaching 1.02% Get the benchmark data to back your quarterly media plan.

FMCG brands are often told that driving social engagement requires high media spend. The H1 2026 advertising benchmark data show otherwise. Consumer packaged goods posted the highest engagement growth of any measured industry, with: - CTR increase of 50.4% YoY - CPC decline of 15.9% YoY - Video share expansion of 34% (2024 vs. 2026) Get the benchmark data to back your quarterly media plan.

When leadership asks what your brand investment is driving, "awareness" isn't an answer. Smartly helps connect brand spend to measurable audience growth and business outcomes while campaigns are still live. So your answer is always more show than tell.

B2B decisions involve more than one person. And they don’t all need to hear the same thing. Create and scale relevant creative for different roles, priorities, and stages of the buying journey with Smartly for LinkedIn.

B2B buying isn’t one-size-fits-all. Your advertising shouldn’t be either. Smartly for LinkedIn brings audience insights and creative scale together to help you reach the people who shape the decision with greater relevance.