Smarter Ecommerce (smec)

As it turns out, €3 is all it takes to break the business models of Temu, SHEIN, and their peers. A partial crackdown on de minimis exemptions will be enforced in Europe beginning July 1st, and ad spend has emerged as a fascinating leading indicator. Read my full article here: https://lnkd.in/dPGFEbRm

Hot and fresh! I built a script with the team at Smarter Ecommerce (smec) that digs deeper into Google's new Channel Performance Report for PMax. It's simple, free to use, and picks up exactly where Google's report leaves off: • 10 additional metrics, including ROAS & CPM • 17 charts, including CPC by sub-channel (e.g., YouTube Dyn. Remarketing) • Feed-based vs. asset-based metrics, including clicks & conversions • Quality-of-life fixes like cleaned columns and simpler data presentation Try it out at the link below, and in case you don't have access to the feature yet, just bookmark this post or the script page for when you do 👍 🔗 https://lnkd.in/dqTUyg9M I'm also really glad to hear your feedback on this script and/or anything you'd love to see in future versions.

Temu hits 71% market share in Europe. Your Standard Shopping CPCs surged 23% in Q1. What gives? Whether it's Temu, AliExpress or SHEIN, Chinese retail giants with seemingly infinite wallets are aggressively buying up the European SERP, subsidizing their customer acquisition costs, and leaving your campaigns to foot the bill. And don't think you are safe because you sell "premium" goods: JD.COM's new contender, Joybuy, is aggressively neutralizing the Western retailer's biggest advantages: • High-quality products from premium brands • Localized European warehouses • Same-day delivery If your Paid Search team is still treating their budget like an isolated sandbox and optimizing for an arbitrary ROAS target while the market shifts this drastically, you are bleeding money. You are optimizing your way to the bottom. You cannot outbid them. But you can outsmart them. In the newest edition of smec Insights, we break down the current European market impact of Temu, how Joybuy is trying to have their cake (and eat it too) and the best resource to track your industry's CPC inflation in real time: smec's Google Ads benchmarks. Read the full breakdown below.👇

Zalando—a company built on the promise of "buy it, try it on, send back what you don't like"—𝗶𝘀 𝗯𝗮𝗻𝗻𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 for doing just that? Make no mistake: Zalando is addressing a massive, margin-eating elephant in the ecommerce room: High return rates. Banning customers that go too far is one way to deal with it. But what if you could solve this problem at the point of acquisition? The AI driving your PMax campaigns is built to chase the goal you set (like ROAS), not the business outcome you need (like profit). • It doesn't know Product A has a 40% return rate, while Product B has a 2% rate. • It just sees the "higher conversion value" of Product A and torches your budget to acquire a customer who's about to cost you money. In the newest edition of smec Insights, we dive into the problem with high return rates and tackle how a smarter, more strategic campaign setup might just mitigate the biggest risks of these nasty money-drainers. We explain how to stop optimizing for 'empty revenue' and feed your AI the profit-driven data that actually matters. Read the full insight by clicking the link below!👇 #PPC #GoogleAds #PerformanceMax #PMax #Ecommerce #Profitability #ROAS #AdStrategy

While everyone is raving about Agentic AI and Autonomous Shopping, what's actually going on under Google's UCP sounds quite a bit less sexy: Product Feed Hygiene. In a world where AI agents negotiate purchases on behalf of humans, keywords are dead. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝗮𝗿𝗲 𝗞𝗶𝗻𝗴. And while cleaning up your Merchant Center is boring, in the UCP era, where Google is setting the standard for how these agentic AI's communicate with each other, "boring" is what pays the bills. Google's Universal Commerce Protocol (UCP) is a strict language. If your feed mumbles (missing attributes, vague data), the AI agent walks away. 𝗜𝗻 𝗼𝘂𝗿 𝗻𝗲𝘄𝗲𝘀𝘁 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝗺𝗲𝗰 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, we break down everything you need to know about Google's UCP—what it is, what it does, how it works—and break down the #1 strategies you need to do right now to get your product feed ready for the age of AI in ecommerce. 👇