Skydeo Inc.

Ted Lasso gave marketers the best advice in adtech without knowing it: "Be a goldfish." 🐠 Forget the signal you lost. Build the audience you need. Skydeo Inc. #marketing #worldcup #advertising #audience

Meet us in Kans! Skydeo Inc. is Following the Fans from Kansas to Kans. Alyssa Houlihan is a first timer to Croisette so fill her glass and her schedule. Meet with Coach (or Mike) anytime, anywhere within a one block radius of where he is at the given moment. Fewer panels, more World Cup game action sponsored by Guiness or OTT. Tune in to see the stellar World Cup Team deal with Coach on the loose at MetLife: Janet Levine, Scott Hagedorn, Will Lee, Sharonda Weatherspoon & Caroline Mayhew Gardner Special thanks to Sam Palmer Lauren Griewski & Amy Laine for their incredible hospitality FIFA World Cup 2026™ - Canada, Mexico and the United States. #CannesLions #Skydeo #Kans #sportbeach #worldcup #cannes #segments #datamarketplace

Who do you like to win the World Cup? World Cup 2026 is going to be one of the biggest audience moments North America has ever seen. It's the Super Bowl times 30 days. But targeting “soccer fans” is not a strategy. And most advertisers don't have the budget to spend millions sponsoring TV. The real opportunity is understanding the different fan behaviors around the tournament: • Affluent fans buying premium experiences • Traveling fans moving between host cities • CTV viewers watching at home • Social viewing audiences gathering at bars, restaurants, and events • Gaming and betting audiences engaging across digital platforms • Heritage and nationality-based fan groups following specific teams At Skydeo, we help brands and agencies turn these signals into precise, activatable audiences across CTV, mobile, programmatic, and social. https://sam.skydeo.com World Cup 2026 won’t just be watched. It will be streamed, shared, traveled to, bet on, celebrated, and purchased around. That’s where this audience strategy gets interesting. We'll be updating Skydeo FanSegments as the tournament progresses so you can target each countries fans while they watch.

A multi-million commercial that doesn't work is a great way to get your CMO relegated to the local car dealership. 😅 So we asked Coach to draw up a better game plan for the World Cup. His advice? Stop buying the shiniest, most expensive media you can find. Build your squad instead — know exactly who your fans are, then run one combined campaign everywhere they go: ⚽ The Social Superfan — turns every goal into a group text (free amplification) 💳 The Affluent Superfan — where intent meets income 📺 The CTV Superfan — because the big screen is now targetable (you can pick the couch the ad lands on) 💰 The Gaming & Betting Fan — passion plus a parlay = can't-miss TV ✈️ The Traveling Superfan — a bird, a plane… these folks are on all of them "We don't sell you the spot. We built the squad for you. One combined campaign, everywhere you need it." 🟦 That's the whole idea behind Skydeo Inc.: build your audience once, deploy it everywhere. #WorldCup #Advertising #CTV #AudienceData #Marketing

"Learning" is what Ads Platforms call it when your audience is exhausted and has nowhere left to go. The fix isn't patience. It's a new audience. Browse 30,000+ predictive segments built on real behavior → sam.skydeo.com

You'll know us when you see us. 🟢 💚 🍀 Look for the #GreenCar at the entrance of the Fontainebleau Miami Beach. Skydeo Inc. at POSSIBLE — and if audience targeting, consumer insights and AI Activation is cool to you - find us. Special Thanks to Keith "Kappy" Kaplan for riding shotgun for the last "couple" years. Miami Twice Let's talk #Possible2026 #SkydeoCar #GreenCar #Skydeo #CTV