SKIM

A question I've started asking more often in growth conversations is: are we solving the right problem? I've worked on product launches where teams were focused on positioning, features, or go-to-market plans, only to discover that what we thought consumers wanted wasn't actually driving choice. That's the challenge with growth blind spots: they often look like facts. We assume we know who the competition is, what customers value most, or where future growth will come from. And that can lead to investments that make sense on paper but don't deliver the growth we're looking for. Before deciding where to invest next, it's worth understanding what drives choice across both current and potential customers. In our latest article, we explore common growth strategy blind spots we see organizations wrestle with time and again: https://lnkd.in/e8ZaVEia Curious whether any of these feel familiar. If you're questioning where growth could come from, you can also find our Growth Headroom Check designed to help teams uncover growth barriers and opportunities and make smarter decisions about where to focus next. #GrowthStrategy #BusinessGrowth #ConsumerInsights

Let's talk about growth. Taking the 'first day of school' and 'back to school' photos this week is a stark visual moment where I stop and reflect how the kids have grown. Kids and growing however, is something I can't really stop, their physical stature at least will continue unabated past the point they overtake me in height. But business is different. Growth doesn't just happen. It requires prioritization. Confidence you have the full picture, know what matters most, and acting on it. Being sure your strategies aren't built on blind spots. Engineered, not chased. Understanding your reality, before you turn opportunity into action. Many different SKIM blogposts I could link to, but here's one for a starter... https://lnkd.in/efqi9iiK If you want to turn growth challenges into commercial action, especially in the world of consumer health, let's chat. #growthstrategy #businessgrowth #consumerinsights #commercialstrategy #growth

Turns out 18 years in drinks is quite hard to shake. (I’ll reluctantly give Copilot that line.) So this one was familiar territory: how do you grow when the pie itself is seemingly shrinking? There’s nearly always opportunity to be found somewhere. The harder bit is knowing where you can genuinely win, and do so across both the top and bottom line. Worth a read if you’re hunting for profitable growth. https://lnkd.in/emQQ7EP8 #RevenueGrowthManagement #FMCG #SKIM

The cheapest offer can win today. But can it build preference tomorrow? See how we helped E.ON Next uncover what mattered beyond price, and turned it into a clearer growth opportunity.

What if the biggest growth opportunity isn’t a lower price, but a better understanding of value? See how E.ON Next turned customer understanding into a stronger reason to choose the brand.

Ask customers what matters and they may give you an obvious answer. But what people say isn’t always what actually drives their choices. See what we uncovered when looking beyond stated preferences for E.ON Next.