Simpler.

Il Black Friday è dietro l'angolo. Il tuo checkout è pronto? Per gli e-commerce, è uno dei momenti più critici dell'anno. Il traffico raggiunge il picco, la concorrenza anche, e ogni punto di attrito nel checkout può tradursi in vendite perse. Con Simpler. puoi: - Convertire fino al 20% in più: un checkout più veloce e fluido significa meno carrelli abbandonati proprio quando conta di più. - Ridurre la complessità: carte, wallet, BNPL, spedizioni, fidelizzazione, upselling e analytics integrati in un'unica soluzione. - Recuperare le vendite perse: il recupero automatico dei carrelli ti permette di riconnetterti con i clienti che abbandonano prima di completare l'acquisto. - Capire meglio cosa succede nel tuo checkout: scopri dove abbandonano i clienti, come pagano e cosa sta incidendo sulla conversione. Il Black Friday non aspetta. Gli e-commerce che migliorano oggi il proprio checkout sono quelli che potranno concentrarsi sul vendere di più, non sullo spegnere incendi. Vuoi sapere se Simpler può migliorare la tua conversione? Mettilo alla prova contro il tuo checkout attuale con un test A/B e verifica i risultati di persona.

Black Friday does not create checkout problems.. It sends more traffic through the ones you already have. A missing local payment method. A delivery option shoppers don't trust. A mobile field that loses people. An agency queue that means nothing can change in time. More traffic makes each leak more expensive. But replacing your checkout before peak on the promise of "better conversion" isn't a sensible decision either.. So before committing, test it. 50% of shoppers keep the current checkout. 50% go through Simpler. Same store. Same period. Randomly split traffic. Over 30 days, we compare checkout completion, orders and revenue per checkout session. You see what changes in your own data. Not a benchmark from another merchant. Not a sales deck. I'll share results here as they come, including tests where we don't see an uplift. Conversion uplift has always been one of the hardest things to prove in checkout. We want to make it measurable. This is how we're introducing Checkout-as-a-Service at Simpler: one integration for payments, delivery, cart recovery, cross-sell and loyalty, with fewer integrations for merchants to maintain. For merchants running the test, we're waiving Simpler's platform fee for the first month. Want to find out whether your checkout is holding back sales before Black Friday? Message me - we'll look at your setup and tell you honestly whether there's enough time and traffic to measure it properly.

Black Friday está a la vuelta de la esquina. ¿Está tu checkout preparado? Para los ecommerce, es uno de los momentos más críticos del año. El tráfico alcanza su pico, la competencia también, y cada punto de fricción en el checkout puede traducirse en ventas perdidas. Con Simpler. puedes: - Convertir hasta un 20% más: Un checkout más rápido y fluido significa menos carritos abandonados justo cuando más importa. - Simplificar tu checkout: Tarjetas, wallets, BNPL, envíos, fidelización, upselling y analítica integrados en una única solución. - Recuperar ventas perdidas: La recuperación automática de carritos permite volver a conectar con clientes que abandonan antes de completar la compra. - Entender mejor qué ocurre en tu checkout: Descubre dónde abandonan los clientes, cómo pagan y qué está afectando a la conversión. Black Friday no espera. Los ecommerce que preparan hoy su checkout podrán centrarse en vender más, en lugar de apagar fuegos. ¿Quieres saber si Simpler puede mejorar tu conversión? Ponlo a prueba frente a tu checkout actual con un test A/B y comprueba los resultados por ti mismo. #BlackFriday #eCommerce #Checkout #Conversion #Simpler

The most expensive Black Friday shopper is the one you paid to bring in, then lost at checkout.. Black Friday is five weeks away.. and many teams freeze their checkout stack by early November. After that, nobody touches anything. So whatever is broken at checkout today stays broken through peak. A missing payment method. A delivery option that does not work for the shopper. A discount that will not apply. Many stores run checkout on a stack that grew one plugin at a time. Payments from one vendor, shipping rules from another, coupons on top. Every change risks breaking something else. At Simpler we put payments, shipping, customer recognition and cart recovery in one checkout. And we see up to 20% higher checkout conversion in A/B tests. Want to know what is realistic for your store before peak? Message me and we will look at your setup with you.

Una integración de checkout que convierte más y cuesta menos. Sin necesidad de migrar.

Spent 2 days at Shoptalk Europe talking to Heads of Ecommerce and CTOs of European brands.. Five things have stayed with me since I got back. 1. 𝐓𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐦𝐨𝐯𝐞𝐝 𝐟𝐫𝐨𝐦 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐨 𝐜𝐨𝐬𝐭 A year ago everyone wanted to talk about how much we'd lift their conversion rate. This year they want to understand how to take cost out of the checkout overhead - engineering hours, plugins, vendor invoices.. Same merchants, different opening question, because the budgets have changed. 2. 𝐀𝐠𝐞𝐧𝐜𝐲 𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐲 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐛𝐫𝐮𝐭𝐚𝐥 One CTO told me adding Apple Pay to his stack took a year - not because Apple Pay is hard, but because every change goes through an agency queue and his had bigger fish in it.. He didn't sound angry when he said it, he sounded resigned, which is worse. 3. 𝐓𝐡𝐞 𝐩𝐢𝐥𝐨𝐭 𝐟𝐫𝐚𝐦𝐢𝐧𝐠 𝐮𝐧𝐥𝐨𝐜𝐤𝐞𝐝 𝐞𝐯𝐞𝐫𝐲 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 "Start in one market, run an A/B for a month, only expand if the numbers come back." Nobody wanted to commit to a full migration upfront, but everybody was willing to entertain a contained pilot.. Same product, just packaged as a smaller ask. 4. 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐄𝐮𝐫𝐨𝐩𝐞 𝐨𝐧𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞 Bizum in Spain, MB Way in Portugal, InPost in Poland, GLS in Germany, on and on... and most of them assume that's just how it works. Several people asked me whether there's actually one place that handles all of it, like they hadn't realised the option existed. 5. 𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 The question every CTO is sitting with is whether their stack can keep up with the next 18 months without another 6-month integration project per market..