Sibanda & Zantwijk Patent Attorneys

Patents are great for Marketing. 😳 See how Rolo, LifeSavers, Audi, Pantene, Eskimo Pie, Levi's and Jelly Bean used patents ... differently. ESKIMO PIE's Patent Story: Immediately upon launch ESKIMO PIE chocolate‐coated ice cream was a big hit ‐ customers knew it was a "new & innovative" confectionary, because it said "Patent Pending"; and competitors feared to copy it. Surely it must've been a humdinger of a patented feature that enabled ESKIMO PIE to monopolise the chocolate‐coated ice cream bar market for 100 years? Well, not quite. Eskimo Pie simply patented: "chocolate‐coated ice cream" Sometimes no-one really cares what the patent covers. It’s just great for marketing. ❌ Protection ✅ Marketing 👍 Deterrence We love Iptica's fresh take on Patents.

Patents are great for Marketing. 😳 See how Rolo, LifeSavers, Audi, Pantene, Eskimo Pie, Levi's and Jelly Bean used patents ... differently. Pantene Pro‐V ‐ cunning patent and trademark strategy: Get a "Patent Pending Number". Coin a new Trademark "Pro‐V". And, become the #1 selling shampoo Worldwide. A BIG double thumbs up! You don't get to #1 on a tailwind of luck. Pantene had to do something exceptional ‐ implement a plan so tricksy; so cunning; so simple. So good. So very good, it could even help Gill stage a comeback. A "Like" for anyone who knows what "Pro‐V" stands for. Protein and vitamins? Nope. ... see the full story by clicking the link. Sometimes no-one really cares what the patent covers. It’s just great for marketing. ❌ Protection ✅ Marketing 👍 Deterrence We love Iptica's fresh take on Patents.

Patents are great for Marketing. 😳 See how Rolo, LifeSavers, Audi, Pantene, Eskimo Pie, Levi's and Jelly Bean used patents ... differently. LEVI'S Patent Story: LEVI's pants were "new & innovative", and customers knew it. Because, LEVI's proudly marked its jeans "Patent Pending". And, this little mark also deterred competitors from entering the market long enough for LEVI's to be recognised as the "Original jeans" ‐ a valuable status that LEVI's will never lose … a status that today generates over $5 billion in annual revenue! Did LEVI's patent denim, or the blue colour? Neither. LEVI's patented the little rivets at the edges of the pockets! A feature so inessential, that they're absent on most jeans sold today. Sometimes no-one really cares what the patent covers. It’s just great for marketing. ❌ Protection ✅ Marketing 👍 Deterrence We love Iptica's fresh take on Patents.

Patents are great for Marketing. 😳 See how Rolo, LifeSavers, Audi, Pantene, Eskimo Pie, Levi's and Jelly Bean used patents ... differently. KINDER SUPRISE patent story: First, Kinder Surprise patented: "A hollow two‐part chocolate egg with an internal plastic container made of two almost identical parts, which in turn, contains a small toy." Then they realised that the plastic container was prone to being accidentally swallowed. So, they patented: "a longer, larger‐bellied plastic container with more rounded edges". See the whole story by clicking the link below. For the entire story, click the link below. Sometimes no-one really cares what the patent covers. It’s just great for marketing. ❌ Protection ✅ Marketing 👍 Deterrence We love Iptica's fresh take on Patents.

Patents are great for Marketing. 😳 See how Rolo, LifeSavers, Audi, Pantene, Eskimo Pie, Levi's and Jelly Bean used patents ... differently. MONOPOLY's Patent Story: 100 years on and 275 million years later, MONOPOLY remains everyone's favourite game. The source of its monopoly lay not in the name, but in a "patent pending" mark, which kept copycats at bay and customers intrigued. But, what was patented? "Grouping adjacent playing spaces and increasing rentals as a player obtains spaces within a group." Simple, yet so profitable! Sometimes no-one really cares what the patent covers. It’s just great for marketing. ❌ Protection ✅ Marketing 👍 Deterrence We love Iptica's fresh take on Patents.

Patents are great for Marketing. 😳 See how Rolo, LifeSavers, Audi, Pantene, Eskimo Pie, Levi's and Jelly Bean used patents ... differently. JELLY BEAN's Patent Story: Everyone loves JELLY BEANS, and they've done so for over 150 years! What initially encouraged customers to try it … and competitors to "shy away", was its "Patent Pending" mark. The serious patented technology behind "the most flavoursome bean on earth" was an incredibly underwhelming: "Sugar‐coated marshmallow" Sometimes no-one really cares what the patent covers. It’s just great for marketing. ❌ Protection ✅ Marketing 👍 Deterrence We love Iptica's fresh take on Patents.