Showpad

The hardest selling doesn't happen on a call. It happens on a plant floor, in a hospital corridor, at a customer site where the product is complex, the stakes are real and the signal drops. Showpad is the revenue effectiveness platform built for that: Verified, approved content in the buyer's hand, online or off AI coaching that prepares the rep before the meeting, not after the loss A clear read on which content is actually moving deals The world relies on what you sell. You can rely on Showpad.

Your sellers close in the room — a plant floor, a hospital corridor, a dealer site. Most enablement platforms were never built for that. They were built for inside sales. So your field team works around them: a PDF saved to a laptop, a CRM updated two days late. Showpad is built for the field. Current content found in seconds and cached offline. Prep before the meeting, follow-up after, on the device your seller is already holding.

IFF’s catalog spans thousands of ingredients across 104 plants in 44 countries, and every acquisition added more. Sellers pitched the lines they already knew, and the cross-sell that justified those deals never happened. Showpad put the whole portfolio behind one navigation layer. The gap between the sellers who use it and the ones who don’t is where IFF found its numbers.

Your seller is on a plant floor and the customer asks which configuration fits. The honest options are guess, or promise to follow up and lose the moment. Genie Assistant answers from your approved content with the source attached — so what they send is what you’d have sent.

The world relies on what you sell. The buyer in the room relies on your seller having an answer to the question nobody prepared them for. Roleplay AI lifts knowledge retention by up to 75% — practice on their own time, scored against your criteria.

Generic AI sounds certain and cites nothing. In a regulated industry that isn’t a productivity gain, it’s a compliance problem with a friendly interface. Genie Assistant answers from your approved content and attaches the source to every reply. 2,000+ sales organizations run on it.