Securian Financial

Gen Z and millennials’ influence on today’s economy, and financial industry, is undeniable. These are the first true digital natives. They expect transparency, convenience and choice. Financial wellness means freedom, flexibility, and peace of mind, not just a paycheck. We surveyed younger generations about their insurance knowledge and needs. What we found: younger generations want insurance, they just need institutions who understand how they want to engage, learn and purchase. When insurers emphasize how coverage supports those values, we can build lasting trust with the next generation. At Securian Financial, we’re here to help financial institutions connect meaningfully with today’s emerging consumers, offering coverage that grows with them. 👉 See additional insights from our study: https://lnkd.in/gzrBTBaB #TeamSecurianFinancial

I'm proud to share that Securian Financial is expanding our group critical illness offering with enhanced reproductive health benefits consistent with our focus as a leading group life and voluntary benefits provider. This enhancement reflects our commitment within the Employee Benefits Solutions team to delivering innovation that truly matters. As workforce needs evolve, so must our solutions. We're focused on delivering benefits that address real-life challenges employees face, helping them feel secure and supported during life's most critical moments. This is just the beginning. Our team continues to develop forward-thinking solutions that help employers attract, retain, and care for their people in ways that truly make a difference. Insurance products issued by Securian Life Insurance Company. Learn more about how we're helping build secure tomorrows for organizations and their people ➡️ https://lnkd.in/g7BVetXE #EmployeeBenefits #SupplementalHealth #WorkplaceBenefits

In the first half of 2024, U.S. Supplemental health sales exceeded $2 billion, up 10% year-over-year, according to LIMRA, with accident, critical illness, and hospital indemnity products accounted for more than 90% of those sales. How are carriers responding? With innovation, including expanded accident riders, updated critical illness definitions, and hospital indemnity features that provide earlier financial support for families. For employers, this means the flexibility to meet workforce needs. For employees, it’s a stronger financial safety net and better integration with overall benefits. 🔗 Read more: https://lnkd.in/dWR9s25i

Life’s most personal health journeys deserve understanding and care. That’s why we’ve expanded our critical illness insurance with new reproductive benefits.

Life’s most personal health journeys deserve understanding and care. That’s why we’ve expanded our critical illness insurance with new reproductive benefits.