Search Influence

We've heard the same question all year: "𝗛𝗼𝘄 𝗶𝘀 𝗔𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝘀𝗲𝗮𝗿𝗰𝗵?" Good news. We finally have answers. 👇 This is our third research study with UPCEA, and it's the most actionable yet. 𝗪𝗵𝘆? Because it focuses on how 𝗿𝗲𝗮𝗹 𝗹𝗲𝗮𝗿𝗻𝗲𝗿𝘀 𝘀𝗲𝗮𝗿𝗰𝗵, not how higher ed 𝘵𝘩𝘪𝘯𝘬𝘴 they search. Professional and continuing ed students aren't wandering. They're following clear patterns. AI is now part of those patterns. If you want to understand what's truly different, and what actually matters, the data is here. 📊 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗦𝘁𝘂𝗱𝘆 and ground your strategy in reality: https://bit.ly/4rketYo

Hi %FIRSTNAME%, 50% of prospective learners now use AI tools at least weekly. 1 in 3 trust AI to evaluate programs. The enrollment journey doesn't only start with Google. It increasingly starts with AI. Our new AI Search in Higher Education Research Study, conducted with UPCEA, breaks down how prospects research programs today and the signals that put a school on (or keep it off) their shortlist. Do you show up where shortlist decisions are made?

Hi %FIRSTNAME%, Prospective students aren’t just “Googling” anymore. While 84% use search engines, 61% use YouTube and 50% use AI tools to explore and compare potential programs. That means you have to be visible across multiple discovery channels, not just traditional search rankings. Our AI Search in Higher Education Research Study, created in collaboration with UPCEA, maps how learners research programs today and what influences their attention and trust. Want the full report?

AI search is changing the rules of visibility. 📃 Learn how to structure content so it’s readable, retrievable, and rank-worthy across Google AI Overviews, Perplexity, and ChatGPT. Read the full guide: https://lnkd.in/erzZChpr . . . . #AISearch #ContentStrategy #ContentCreation #AISEO

Google’s not stopping at websites. It’s indexing Instagram too. That means your feed now plays a role in search visibility… and most brands aren’t ready. Here’s what to know: 📈 Instagram SEO isn’t optional anymore. 🧠 Every caption, hashtag, and tag signals context to Google. 🔗 Public posts can appear in AI Overviews and search results. 🎯 Optimization now decides who gets seen first. Your social strategy just became your search strategy. Read the full Instagram SEO playbook → https://lnkd.in/e3pisB9G . . . . #SEO #Instagram #SearchOptimization #SocialSearch

Today’s students use multiple platforms to find programs, switching between Google, YouTube, and AI tools. 👨💻 Optimized content — across search, video, and AI — is now essential to reach students wherever they’re looking. 👉 Learn how to stay visible at every stage of the enrollment journey with the new AI Search in Higher Education Report.