Scratch Marketing + Media

Most paid media roles stop at the click. This one doesn’t. We’re hiring a Paid Media Specialist (B2B Tech) in Bulgaria to own strategy end-to-end, from demand creation to sales-qualified pipeline. You’ll run LinkedIn, Google, Reddit and more, set up the tracking that proves impact, and show senior leaders exactly how spend turns into SQLs and revenue. 4+ years in paid media? Let’s talk.

We are looking for a Paid Media Specialist - B2B Tech, based in Bulgaria. Someone who can own paid media strategy end-to-end - from demand creation to sales-qualified pipeline. What you’ll own: • Paid strategy across LinkedIn, Google, Display, Reddit, and other performance channels • Full-funnel campaign design aligned to ICPs and growth targets • Audience strategy using firmographic and behavioral data • Tracking setup and QA (pixels, GTM, CRM integrations, first-party tracking) • Optimization to reduce CPL and improve lead quality • Connecting ad spend to SQLs, opportunities, and revenue • Performance insights and recommendations for senior leaders What you need: • 4+ years of B2B tech/SaaS paid media experience (agency preferred) • Deep hands-on expertise in LinkedIn Ads & Google Ads • Understanding of paid media data flows into HubSpot, Salesforce, or Marketo • Passion for testing, optimization, and performance improvement • Experience working with data and global clients This is a role for someone who thinks beyond clicks, and builds pipeline. If this sounds like you, learn more and apply: https://lnkd.in/d6EJ3nPF/?utm_campaign=SM%252BMJobPostingBGOct2026&utm_source=linkedin&utm_medium=paid&utm_id=1232847484&hsa_acc=502641600&hsa_cam=1232847484&hsa_grp=903721234&hsa_ad=1600668474&hsa_net=linkedin&hsa_ver=3 #Hiring #PaidMedia #B2BMarketing #SaaS #DemandGen #AgencyLife #ScratchCareers

Tired of reporting on CTR while nobody asks what happened after the form fill? We want someone who cares about the whole story. As our Paid Media Specialist (B2B Tech, Bulgaria), you’ll own the funnel from first impression to closed revenue, with the tracking, CRM access, and leadership visibility to prove your impact.

At Scratch Marketing + Media, we’re helping brands navigate the new frontier of AI visibility - where generative models, not just search engines, shape discovery. The AI Visibility Buyer’s Guide distills what every B2B marketer needs to know: 🔹 How AI platforms interpret your content 🔹 What “Share of Model” really measures 🔹 Which AEO tools deliver the most meaningful insights Let’s make sure your brand leads the conversation. Download the guide here 👉https://lnkd.in/dsJJYbBH #ScratchMM #AEO #B2BMarketing #AIsearch

AI has changed discovery forever. Most brands are still optimizing for the wrong search engine. Google rankings matter less if ChatGPT or Copilot never mention you. At Scratch, we’ve built The AI Visibility Buyer’s Guide to help marketers understand how brands appear (or disappear) in AI-powered responses and what to do about it.

Generative AI has changed search forever. Our AEO Guide shows how to structure, optimize, and measure your brand’s presence in ChatGPT, Gemini & beyond.